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Company Profile

Hershey Co, The in Packaged Food

Feb 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Hershey Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Hershey Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Hershey Co, The This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Hershey Co, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment: FY 2011

SWOT: The Hershey Co

Key strategic objectives and challenges

Competitive Positioning

Hershey's confectionery operations versus global market

Market consolidation redraws competitive landscape

Acquisition-led strategies drive strong growth in confectionery

Kraft/Cadbury has impact at global level

Acquisition potential limited among top 10 players

Players look to regional acquisitions in emerging markets

Boosting manufacturing capacity focus for 2011

Geographic Opportunities

Still heavy reliance on North America

Hershey's steady international market expansion

Hershey targets Asia Pacific for expansion

Hershey's growth prospects in the Indian confectionery market

Confectionery-focused packaged food operations

Confectionery Category Opportunities

Chocolate-dominated confectionery portfolio

Growth prospects in chocolate confectionery

Large portfolio ensures wide category reach in chocolate

Growth prospects in sugar confectionery

Sugar confectionery: Growth-driving innovations and expansion

Hershey's small-scale gum operations

Non-core Category Opportunities

Snack bars: Driven by wellness and convenience

Ice cream driven by emerging markets and value-added innovation

Brand Strategy

Stronger focus on mainstream end of brand portfolio

Reese's benefits from economic downturn and innovation

The Hershey's umbrella brand

Operations

Hershey's principal operational facilities

Operational transformations with cost-cutting objectives

Recommendations

Innovation and stronger international market expansion

Samples

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