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Company Profile

Hershey Co, The in Packaged Food

Feb 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Hershey Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Spreads market and the global economy.

Company and market share data provide a detailed look at the financial position of Hershey Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Hershey Co, The This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Hershey Co, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Spreads research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment: FY 2011

  • Strategic Evaluation

SWOT: The Hershey Co

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Hershey's confectionery operations versus global market

  • Competitive Positioning

Market consolidation redraws competitive landscape

  • Competitive Positioning

Acquisition-led strategies drive strong growth in confectionery

  • Competitive Positioning

Kraft/Cadbury has impact at global level

  • Competitive Positioning

Acquisition potential limited among top 10 players

  • Competitive Positioning

Players look to regional acquisitions in emerging markets

  • Competitive Positioning

Boosting manufacturing capacity focus for 2011

  • Competitive Positioning

Geographic Opportunities

Still heavy reliance on North America

  • Geographic Opportunities

Hershey's steady international market expansion

  • Geographic Opportunities

Hershey targets Asia Pacific for expansion

  • Geographic Opportunities

Hershey's growth prospects in the Indian confectionery market

  • Geographic Opportunities

Confectionery-focused packaged food operations

  • Geographic Opportunities

Confectionery Category Opportunities

Chocolate-dominated confectionery portfolio

  • Confectionery Category Opportunities

Growth prospects in chocolate confectionery

  • Confectionery Category Opportunities

Large portfolio ensures wide category reach in chocolate

  • Confectionery Category Opportunities

Growth prospects in sugar confectionery

  • Confectionery Category Opportunities

Sugar confectionery: Growth-driving innovations and expansion

  • Confectionery Category Opportunities

Hershey's small-scale gum operations

  • Confectionery Category Opportunities

Non-core Category Opportunities

Snack bars: Driven by wellness and convenience

  • Non-core Category Opportunities

Ice cream driven by emerging markets and value-added innovation

  • Non-core Category Opportunities

Brand Strategy

Stronger focus on mainstream end of brand portfolio

  • Brand Strategy

Reese's benefits from economic downturn and innovation

  • Brand Strategy

The Hershey's umbrella brand

  • Brand Strategy

Operations

Hershey's principal operational facilities

  • Operations

Operational transformations with cost-cutting objectives

  • Operations

Recommendations

Innovation and stronger international market expansion

  • Recommendations

Samples

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