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Company Profile

Hertz Corp, The in Travel and Tourism

Jul 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Hertz Corp, The delivers a detailed strategic analysis of the company's business, examining its performance in the Travel and Tourism market and the global economy.

Company and market share data provide a detailed look at the financial position of Hertz Corp, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Hertz Corp, The This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Hertz Corp, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Travel and Tourism research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Brand portfolio

Financial assessment

SWOT: Global leader in car rental

Key strategic objectives and challenges

Competitive Positioning

A global presence with healthy market shares

Global ranking

Aiming to acquire Dollar Thrifty

The Dollar Thrifty opportunity

Regional performance

Category and Geographic Opportunities

Regional expansion

New category focus

New loyalty programme extension

Brand Strategy

Brand strategy at a glance

2011 campaign: Horatio with Gas and Brake

2012 campaign: “Traveling at the speed of Hertz”

Web strategy

Social media

operations

Backstage operations on fuel and the environment

Recommendations

Diversifying and differentiating ahead of a key acquisition

Samples

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