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Global Briefing

High-Intensity Sweeteners - Soft Drinks – Growing Choice in an Evolving Market - World

Apr 2010

Price: US$2,000

About this Report

About this Report

Sucralose manufacture is rising globally, with steviol glycosides gaining regulatory approval in a growing number of countries and soft drinks sweeteners set to see share shifts. Will sucralose erode sales of aspartame and acesulfame K or will these high-intensity sweeteners coexist in a diversifying range? Will stevia erode sales of existing HIS or threaten carbohydrate sweeteners? This report assesses HIS usage in soft drinks and the potential for existing ingredients and new stevia extracts.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  •  New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key Findings

Differing Levels of Sweetening Power

SWOT: High Intensity Sweeteners in Soft Drinks

The Evolution of Intense Sweetening

Sweetener Evolution: From Saccharin…

Sweetener Evolution: …To The Millennium…

Sweetener Evolution: …To Stevia

Pros and Cons of the High Intensity Sweeteners

Supply and Demand Drivers

Supply Drivers: Economics

Supply Drivers: Production and Patents

Supply Drivers: Legislation and Availability

Demand Drivers: Health and Wellness

Demand Drivers: Naturalness

Traditional HIS: Competitive Landscape

Polarised Supply for Popular Sweeteners

Asian Dominance in Saccharin and Cyclamate

Branding Significant in Many HIS Categories

Traditional HIS: Global Market

Soft Drinks are Key Focus for HIS Developments

Sweetener Use in Soft Drinks Continues to Grow

HIS to Deliver a Quarter of Soft Drinks Sweetness by 2014

Sucralose Forecast to be the Big Winner in 2009-2014

More Natural Beverage Categories Offer Best Prospects

Sucralose Strongest in New Age Soft Drinks

Traditional HIS: Regional Prospects

Regulatory Status Has an Effect on Regional Trends

Latin America Leading the Way in Sweetener Growth

Regional Prospects: Acesulfame K and Aspartame

Regional Prospects: Saccharin and Cyclamate

Regional Prospects: Sucralose

Growth Spread Across All Drink Types and Regions

Potential for Neotame in EU Markets?

USA Case Study: USA Drives Drinks and Sweetener Trends

USA Case Study: Sweetener Milestones

USA Case Study: Sucralose Gaining Share Over Rivals

USA Case Study: Good Prospects for HIS in Bottled Water

USA Case Study: Prospects in Juice and Functional Drinks

USA Case Study: Sucralose and Ace K Show Most Diversity

USA Case Study: HFCS Replacement Opens New Doors

Stevia: Global Status and Prospects

Stevia – ‘The Holy Grail of the Industry’

The Pros and Cons of Stevia Sweeteners

Stevia : Global Status and Prospects

Steviol Glycoside Milestones

Established Firms Adopt Stevia Supply Via Collaborations

Stevia More of a Threat to Sugars Than Sweeteners

Many Major Soft Drinks Markets Now Allow Steviol Glycosides

Stevia-Approved Markets Prominent in Beverage Sweeteners

Brazil Offers Best Replacement Opportunities

Latin American Markets are Open to Sweetener Use

NPD Shows Different Focus for Stevia-Sweetened Drinks

European Marketplace Quick to React to First Approvals

Are Sweetness Potentiators the Future?

Samples

High-Intensity Sweeteners-SD–Evolving Market.jpg

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