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Company Profile

Hillshire Brands Co in Packaged Food

Jan 2013

Price: US$525

About this Report

About this Report


Euromonitor International's report on Hillshire Brands Co delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Hillshire Brands Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Hillshire Brands Co This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Hillshire Brands Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Sara Lee completes split in 2012 to create Hillshire Brands

Hillshire Brands re-organises its reporting structure

Hillshire Brands reports positive momentum in Q1 2013

SWOT: Hillshire Brands Co

Key strategic challenges and objectives

Competitive Positioning

Emerging market presence boosts top players

Top 10 shaken up by restructuring among leading players

North American packaged food deals continue post crisis

Market Assessment

Hillshire presence dominated by North America

Chilled processed food dominates Hillshire sales

Chilled Processed Food

Hillshire continues to focus on breakfast segment with Jimmy Dean

Look to premium segment in chilled processed meat

Mexican market should be prioritised by Hillshire

Other opportunities present in Latin America

Frozen Processed Food

Frozen food presence led by desserts and bakery

Hillshire maintains US frozen dessert presence

Develop Sara Lee range to add value

Brand Strategy

Protein brands come to the fore

Hillshire Farm looks to segmentation to add value

Jimmy Dean promotes “protein” breakfasts

Operations

Hillshire takes first step of its new corporate life

Recommendations

Further product innovation required

Samples

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