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Company Profile

Hitachi Ltd in Home and Garden

Sep 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Hitachi Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Home Improvement market and the global economy.

Company and market share data provide a detailed look at the financial position of Hitachi Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Hitachi Ltd This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Hitachi Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Home Improvement research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the report

Scope

Strategic Evaluation

Diverse Japanese player

Weakness in mature markets

SWOT: Hitachi Ltd

Hitachi to face challenges in mature markets

Competitive Positioning

Hitachi falls down global rankings

Market Assessment

Negative outlook in Japanese power tools may impact Hitachi

Category and Geographic Opportunities

US market to lead global growth in power tools

Japanese incentive scheme boosts energy-efficient power tools

Japanese consumers lured to private label

Limited presence and new product development hurts sales

Brands gain over private label as consumers return to brands

Consider entering gardening equipment in US market

Ageing population in Japan highlights need for ergonomic design

Hitachi makes gains in Russian market

Long-term opportunity for Hitachi in India

China to cool but remain dynamic over forecast period

Foreign brands lead in Turkish power tools…

…while Turkish consumers take to DIY

Brand Strategy

Hitachi pursues single brand strategy

Operations

Hitachi top five markets by value sales

Hitachi presence by market and growth prospects

Hitachi vertical integration and automation

Recommendations

Growth in the face of a weak market

Samples

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