While total current value sales growth for home and garden in Argentina in 2022 was markedly faster than in 2021, this was because the country’s already steep inflation rate soared to new heights amidst the combined impact of the rapid deprecation of the peso, the global recovery from COVID-19 and Russia’s invasion of Ukraine. Despite a dramatic increase in the cost of living and the persistent weakening of consumer confidence and purchasing power, demand (at constant 2022 prices) in the four main categories of gardening, home furnishings, home improvement and homewares remained robust on the whole in 2022, with value sales (at constant 2022 prices) in this year above their pre-pandemic levels in all four categories.
After experiencing a slight downturn in 2021, home improvement saw overall demand (at constant 2022 prices) rebound strongly in 2022. This category was a major beneficiary of increased investment in making living spaces more comfortable and aesthetically pleasing as people spent more time at home.
In the Argentinian home and garden market, local brands held the biggest shares within the gardening, home furnishings and home improvement categories. Local brands hold early mover advantages and have trusted reputations for quality and efficacy in several key areas of the market.
Home products specialists continued to dominate home and garden distribution in Argentina in 2022. Home improvement and gardening stores remained the leading channel in value terms, with homewares and home furnishing stores placing second.
Within home furnishings, charcoal barbecues are expected to record stronger value growth at constant 2022 prices than gas and electric barbecues. This is because charcoal barbecues are more economical to buy than their gas and electric counterparts.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See All of Our DefinitionsThis report originates from Passport, our Home and Garden research and analysis database.
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