Home and garden sales recorded strong current value growth in 2022, albeit with inflation-driven price increases playing quite a big role in this, with growth in real (constant) value terms advancing at a slower rate. German consumers continued their pandemic habits of home cooking and gardening, which boosted sales of homewares and gardening equipment.
In 2022, the practice of incorporating smart home technology into home and garden design continued to grow. An increasing number of homeowners were looking for ways to use smart technology to improve the convenience, efficiency and security of their houses.
The home and garden market in Germany was highly fragmented in 2022. In home furnishings, which is the largest category in home and garden, Ikea is the leading player, owing to its wide portfolio of competitively priced products and extensive distribution network.
In 2022, home products specialists continued to dominate the German home and garden market. In terms of value share, homewares and home furnishing stores continued to be the number one individual distribution channel, ahead of home improvement and gardening stores.
With many consumers in Germany having already renovated or purchased homes in the past few years, home and garden is expected to see gradually slowing growth rates (at constant 2022 prices) over the forecast period. The category will likely be experiencing a certain level of maturity in the coming years.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See All of Our DefinitionsThis report originates from Passport, our Home and Garden research and analysis database.
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