Romania’s home and garden market saw double-digit current value growth in 2022 compared to the previous year, although this was largely driven by the country’s double-digit inflation rate. This was caused by the energy crisis, stemming from the war in Ukraine.
In gardening, grow-your-own was an important trend in 2022 as consumers sought to be more sustainable by growing their own food at home. This boosted sales in horticulture products such as pots and planters, seeds, and other horticulture.
The competitive landscape continued to be highly fragmented. Swedish player Ikea Romania SRL and local player Mobexpert Group SRL continued to hold on to strong leads, though their value shares were still in the single digits.
E-commerce continued to grow in 2022, although at a considerably slower rate than during the pandemic-induced lockdowns. Romanians have become more comfortable making online purchases and as such the online channel has potential for further growth over the forecast period.
Despite price pressures, which are expected to continue over the forecast period, premiumisation is expected to be an important trend. Romanian consumers are increasingly becoming more discerning and seeking high-quality products in home furnishings and homewares.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See All of Our DefinitionsThis report originates from Passport, our Home and Garden research and analysis database.
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