In 2022, value sales of home and garden in Sweden experienced a marginal decline following the pandemic boom, although they remained higher than 2019 levels. As restrictions in Sweden gradually eased in 2022, many local consumers started to spend greater time outside of the home.
One of the key trends among consumers to emerge in Sweden in 2022 was to engage in certain practices and the purchase of home and garden products that helped to reduce costs. Due the rising costs of labour, some consumers chose to continue tackling home projects involving renovation and repairs themselves, supporting sales of hand tools, cordless drills, and other power tools in 2022.
Ikea Svenska Försäljnings AB retained its overall leadership of home and garden in 2022, due to its strength in homewares, home furnishings and home improvement. This is because Ikea is a Swedish company, which has a rich and growing base of loyal, local consumers.
Retail offline continued to dominate distribution of home and garden in 2022. Home products specialists, grocery retailers and general merchandise stores were the key store-based channels in 2022.
The rise in prices caused by inflation in Sweden and the war in Ukraine have elevated costs of raw materials and production, and thus could place further pressure on retail prices of home and garden in 2023. Therefore, local consumers may prioritise products that are considered more essential and cost-effective.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See All of Our DefinitionsThis report originates from Passport, our Home and Garden research and analysis database.
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