Thailand witnessed an increase in consumer confidence in 2022, which was attributed to the reopening of the country to inbound tourism and an increase in international trade. However, there was a surge in the inflation rate due to soaring energy prices which was the result of Russia's invasion of Ukraine in early 2022.
Gardening in Thailand witnessed a strong and growing preference for eco-friendly products at the end of the review period as consumers became increasingly aware of the wider impact of their purchasing decisions. The same trend was also witnessed in indoor and outdoor furniture as well.
Home and garden is a highly fragmented market in Thailand with a large number of players competing for share and no outstanding leaders. Ikano Thailand and Index Living Mall are two of the leading players in home and garden in Thailand, with these players operating the popular brands IKEA and Winner, respectively.
Home products specialists continued to dominate sales in 2022, largely because many consumers still preferred to purchase home and garden products in physical stores. This is because they wanted to see, touch, and experience the products before making a purchase, especially for large value categories like indoor furniture.
The inflationary pressures being seen across the value chain, including labour, materials, energy, and fuel, are expected to present an obstacle to stronger growth in home and garden over the forecast period. Nonetheless, sales are expected to be boosted by a further increase in consumer confidence as Thailand’s economy recovers.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See All of Our DefinitionsThis report originates from Passport, our Home and Garden research and analysis database.
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