Home and garden in the United Arab Emirates saw slow growth in current value terms in 2022, but a decline in value terms at constant 2022 prices. Meanwhile, sales were slightly higher compared with the pre-pandemic level (2019) in current terms, but lower in constant terms.
The key trends in home and garden in the United Arab Emirates in 2022 were primarily an extension of those seen during the pandemic. People spent most of their time within their homes during the pandemic, and understood the importance of self-sustenance, and wanted to keep in touch with nature.
IKEA continued to lead home and garden in the United Arab Emirates and retained most of its brand share in 2022. IKEA has a presence across all home and garden categories, but held the highest brand share in homewares in 2022, and was second in home furnishings and gardening.
The share of retail e-commerce increased across all home and garden categories in 2022, while the share of offline sales fell. This was an ongoing trend from before the pandemic, and is also expected to continue in the forecast period.
As 2023 has been declared as the “Year of Sustainability” in the United Arab Emirates, the adoption of sustainable materials and production processes for products across categories in home and garden is expected to be vital. With the United Arab Emirates government encouraging people to be sustainable within their homes, gardening and growing food is expected to see increasing demand in the forecast period.
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See All of Our DefinitionsThis report originates from Passport, our Home and Garden research and analysis database.
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