print

Country Report

Hong Kong, China Flag Home Care in Hong Kong, China

| Pages: 64

Price: US$2,650

About this Report

EXECUTIVE SUMMARY

Home care witnesses positive current value growth in 2015

Home care registered positive current retail value growth in 2015. Despite maturity, burgeoning demand for premium products drove growth.

Consumers demand premium, added-value products

Hong Kong is affluent and highly developed, and consumers are beginning to develop sophisticated tastes and preferences. Discerning consumers are eschewing private labels in favour of reputable brands in certain product categories where quality is of great importance. Furthermore, the hectic lifestyles of consumers in Hong Kong leaves them with little time or energy to spend on housekeeping. This drives demand for added-value products that promise convenience and effectiveness. Additional features such as antibacterial, anti-mite dust, colour protection, quick rinse and gentle-to-skin properties were well received by consumers.

International brands dominant

International brands dominated the home care market while domestic players accounted for only a small share of value sales in 2015. Leading brands Kao, SC Johnson, Unilever, Reckitt Benckiser, Lam Soon, Procter & Gamble, Colgate-Palmolive, Lion and Clorox collectively accounted for 78% of retail value sales. Smaller domestic players found it difficult to gain a foothold against the reputation and resources of international brands.

Slow but steady progress for online retailing channels

Despite the existence of highly developed infrastructure, the online retailing channel remains nascent in Hong Kong. This can be attributed to the convenience of purchasing goods from the extensive network of store-based retailers, as well as a general mistrust of online retailers due to lax consumer protection laws. However, efforts are being made to expand the potential for online retailing in Hong Kong. In August 2015, the well-known grocery and convenience chain 759 Store launched its online platform, 759 Online. In addition, Hong Kong Television Network (HKTV) launched its online platform HKTV Mall earlier in the year. Both platforms offer competitive discounts, rebates and free delivery services.

Sustained growth is expected over the forecast period

While growth over the forecast period will slow due to maturity and high penetration rates, a shift to premium products at higher price points is likely to sustain growth over the next five years.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Home Care Market Research Report

doc_excel_table.pngSample Home Care Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hong Kong, China for free:

The Home Care in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Care in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • What is the importance of the trend towards environmentally friendly products in home care?
  • What are the main growth drivers of the home care market in Hong Kong, China?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Table of Contents

Home Care in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Home care witnesses positive current value growth in 2015

Consumers demand premium, added-value products

International brands dominant

Slow but steady progress for online retailing channels

Sustained growth is expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Ingredient disclosure becomes a possibility

Green products remain niche

Internet retailing makes slow but steady progress

MARKET INDICATORS

  • Table 1 Households 2010-2015

MARKET DATA

  • Table 2 Sales of Home Care by Category: Value 2010-2015
  • Table 3 Sales of Home Care by Category: % Value Growth 2010-2015
  • Table 4 NBO Company Shares of Home Care: % Value 2011-2015
  • Table 5 LBN Brand Shares of Home Care: % Value 2012-2015
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  • Table 7 Distribution of Home Care by Format: % Value 2010-2015
  • Table 8 Distribution of Home Care by Format and Category: % Value 2015
  • Table 9 Forecast Sales of Home Care by Category: Value 2015-2020
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Home Care in Hong Kong, China - Company Profiles

Kao (Hong Kong) Ltd in Home Care (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Kao (Hong Kong) Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 3 Kao (Hong Kong) Ltd: Competitive Position 2015

Lam Soon (Hong Kong) Ltd in Home Care (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Lam Soon (Hong Kong) Ltd: Key Facts
  • Summary 5 Lam Soon (Hong Kong) Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Lam Soon (Hong Kong) Ltd: Competitive Position 2015

SC Johnson (HK) Ltd in Home Care (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 SC Johnson (HK) Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 8 SC Johnson (HK) Ltd: Competitive Position 2015

Swipe (HK) Ltd in Home Care (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Swipe (HK) Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 10 Swipe (HK) Ltd: Competitive Position 2015

Yick Fung Hong Cosmetic & Detergent Co Ltd in Home Care (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Yick Fung Hong Cosmetic & Detergent Co Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 12 Yick Fung Hong Cosmetic & Detergent Co Ltd: Competitive Position 2015

Air Care in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 11 Sales of Air Care by Category: Value 2010-2015
  • Table 12 Sales of Air Care by Category: % Value Growth 2010-2015
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2010-2015
  • Table 15 NBO Company Shares of Air Care: % Value 2011-2015
  • Table 16 LBN Brand Shares of Air Care: % Value 2012-2015
  • Table 17 Forecast Sales of Air Care by Category: Value 2015-2020
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2015-2020

Bleach in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 19 Sales of Bleach: Value 2010-2015
  • Table 20 Sales of Bleach: % Value Growth 2010-2015
  • Table 21 NBO Company Shares of Bleach: % Value 2011-2015
  • Table 22 LBN Brand Shares of Bleach: % Value 2012-2015
  • Table 23 Forecast Sales of Bleach: Value 2015-2020
  • Table 24 Forecast Sales of Bleach: % Value Growth 2015-2020

Dishwashing in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 25 Household Possession of Dishwashers 2010-2015

CATEGORY DATA

  • Table 26 Sales of Dishwashing by Category: Value 2010-2015
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2010-2015
  • Table 28 NBO Company Shares of Dishwashing: % Value 2011-2015
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2012-2015
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2015-2020
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020

Home Insecticides in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 32 Sales of Home Insecticides by Category: Value 2010-2015
  • Table 33 Sales of Home Insecticides by Category: % Value Growth 2010-2015
  • Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
  • Table 35 NBO Company Shares of Home Insecticides: % Value 2011-2015
  • Table 36 LBN Brand Shares of Home Insecticides: % Value 2012-2015
  • Table 37 Forecast Sales of Home Insecticides by Category: Value 2015-2020
  • Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020

Laundry Care in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 39 Household Possession of Washing Machines 2010-2015

CATEGORY DATA

  • Table 40 Sales of Laundry Care by Category: Value 2010-2015
  • Table 41 Sales of Laundry Care by Category: % Value Growth 2010-2015
  • Table 42 Sales of Laundry Aids by Category: Value 2010-2015
  • Table 43 Sales of Laundry Aids by Category: % Value Growth 2010-2015
  • Table 44 Sales of Laundry Detergents by Category: Value 2010-2015
  • Table 45 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
  • Table 46 NBO Company Shares of Laundry Care: % Value 2011-2015
  • Table 47 LBN Brand Shares of Laundry Care: % Value 2012-2015
  • Table 48 NBO Company Shares of Laundry Aids: % Value 2011-2015
  • Table 49 LBN Brand Shares of Laundry Aids: % Value 2012-2015
  • Table 50 NBO Company Shares of Laundry Detergents: % Value 2011-2015
  • Table 51 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
  • Table 52 Forecast Sales of Laundry Care by Category: Value 2015-2020
  • Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020

Polishes in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 54 Sales of Polishes by Category: Value 2010-2015
  • Table 55 Sales of Polishes by Category: % Value Growth 2010-2015
  • Table 56 NBO Company Shares of Polishes: % Value 2011-2015
  • Table 57 LBN Brand Shares of Polishes: % Value 2012-2015
  • Table 58 Forecast Sales of Polishes by Category: Value 2015-2020
  • Table 59 Forecast Sales of Polishes by Category: % Value Growth 2015-2020

Surface Care in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Surface Care by Category: Value 2010-2015
  • Table 61 Sales of Surface Care by Category: % Value Growth 2010-2015
  • Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
  • Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
  • Table 64 NBO Company Shares of Surface Care: % Value 2011-2015
  • Table 65 LBN Brand Shares of Surface Care: % Value 2012-2015
  • Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
  • Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
  • Table 68 Forecast Sales of Surface Care by Category: Value 2015-2020
  • Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020

Toilet Care in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 70 Sales of Toilet Care by Category: Value 2010-2015
  • Table 71 Sales of Toilet Care by Category: % Value Growth 2010-2015
  • Table 72 NBO Company Shares of Toilet Care: % Value 2011-2015
  • Table 73 LBN Brand Shares of Toilet Care: % Value 2012-2015
  • Table 74 Forecast Sales of Toilet Care by Category: Value 2015-2020
  • Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Home Care
    • Air Care
      • Candle Air Fresheners
      • Car Air Fresheners
      • Electric Air Fresheners
      • Gel Air Fresheners
      • Liquid Air Fresheners
      • Spray/Aerosol Air Fresheners
      • Other Air Care
    • Bleach
    • Dishwashing
      • Automatic Dishwashing
        • Automatic Dishwashing Liquids
        • Automatic Dishwashing Powders
        • Automatic Dishwashing Tablets
        • Dishwashing Additives
      • Hand Dishwashing
    • Home Insecticides
      • Electric Insecticides
      • Insecticide Baits
      • Insecticide Coils
      • Spray/Aerosol Insecticides
      • Other Home Insecticides
    • Laundry Care
      • Carpet Cleaners
      • Fabric Softeners
        • Dryer Sheets
        • Liquid Fabric Softeners
      • Laundry Aids
        • Colour Safe Laundry Bleach
        • Curtain Care
        • Fabric Fresheners
        • Home Dry Cleaning
        • Spot and Stain Removers
          • In-Wash Spot and Stain Removers
          • Pre-Wash Spot and Stain Removers
          • Starch/Ironing Aids
          • Water Softeners
          • Other Laundry Boosters
        • Laundry Detergents
          • Automatic Detergents
            • Powder Detergents
              • Standard Powder Detergents
              • Concentrated Powder Detergents
            • Detergent Tablets
              • Compact Powder Tablet Detergents
              • Liquid Tablet Detergents
            • Liquid Detergents
              • Standard Liquid Detergents
              • Concentrated Liquid Detergents
            • Standard Detergents
              • Standard Powder Detergents
              • Standard Liquid Detergents
            • Concentrated Detergents
              • Concentrated Powder Detergents
              • Concentrated Liquid Detergents
              • Compact Powder Tablet Detergents
              • Liquid Tablet Detergents
          • Other Detergents
            • Bar Detergents
            • Hand Wash Detergents
            • Fine Fabric Detergents
      • Polishes
        • Floor Polish
        • Furniture Polish
        • Metal Polish
        • Shoe Polish
      • Surface Care
        • Home Care Wipes and Floor Cleaning Systems
          • Dry Electro-Static Wipes
            • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
            • Wipes and Refills (Dry Electro-Static)
          • Floor Cleaning Systems
            • Refills
              • Cleaning Solution
              • Refill Wipes/Pads
            • Starter Kits/Trigger Device
          • Impregnated Wet Wipes
            • All Purpose Cleaning Wipes
            • Furniture Polish Wipes
            • Toilet Care Wipes
            • Window/Glass Wipes
            • Other Impregnated Wipes
          • Starter Kits/Sweepers/Sticks (Excluding Wipes)
          • Wipes (Excluding Starter Kits/Sweepers/Sticks)
        • Bathroom Cleaners
        • Descalers
        • Drain Openers
        • Floor Cleaners
          • Standard Floor Cleaners
          • Wash and Wax Floor Cleaners
        • Home Care Disinfectants
        • Kitchen Cleaners
        • Multi-Purpose Cleaners
        • Oven Cleaners
        • Scouring Agents
        • Window/Glass Cleaners
      • Toilet Care
        • In-Cistern Devices
        • ITBs
          • Rim Blocks
          • Rim Liquids
        • Toilet Care Tablets/Powders
        • Toilet Cleaning Systems
        • Toilet Liquids

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Analysis by Fragrance
    • Analysis by power source
    • Analysis by Type
    • Dishwasher Tablets by Type
    • Possession Rates
    • Pricing
    • Products by Ingredient

    Market size details:

    • Retail volume
    • Retail volume % growth
    • Retail volume per capita
    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price % growth
    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail volume alternative
    • Retail volume alternative % growth
    • Retail volume alternative per capita

    print

    Recently Viewed Items more ›

      Want to find out more about this report?

      If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
      Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here