print

Country Report

Home Care in Peru

| Pages: 58

Price: US$2,400

About this Report

EXECUTIVE SUMMARY

Home care continues to post positive value growth in 2012

The stable economic situation in Peru contributed to the growth of the category. Consumers with higher and sustained incomes increased their consumption of basic home care products and started to use new, specialised products they had not previously considered, introducing them to new categories with low penetration. Although 2012 continued to register positive growth, it was slightly slower than in 2011.

Consumers start to use specialised products and more added-value brands

In home care the trend is for consumers to buy products from new categories they previously did not consider as they search for better results and their economic situation improves. Consumers who were already using these products were trading up to more added-value formats or brands. Manufacturers want to attract these consumers so they focus on innovative products with new formats that offer high quality and deliver the best results.

Domestic brands – present in almost all home care categories – continue to grow

A strong presence of international companies with innovative and solid brands competes with local companies that have developed competitive products at an affordable price and have entered new categories. International brands are well recognised in Peru and are present in all categories with a good retail share. Local competitors are mainly Alicorp with its presence in laundry care and Intradevco Industrial SA, which launched value products in several categories under its Sapolio umbrella brand and accounted for a significant retail share.

Modern retail continues to grow although independent small grocers maintain a strong presence

Modern retail continues to grow in Lima and interior cities, with the offer of strong price discounts, and focus on larger sizes. Independent small grocers maintained a strong presence in this market due to the fact that many consumers still buy weekly in small sizes, like the proximity of these smaller outlets to their homes as well as the personal treatment and relationship (informal credit terms) they experience there. Expectations are that the modern retail channels will continue to expand and account for more sales as consumers appreciate their strong discounts and increase purchases of larger sizes due to the positive economic situation. Private label is present but still has opportunities to further penetrate the category.

Home care forecast remains positive

The forecast for this category shows a positive trend due to the country’s stable economic growth and consumers being more informed and educated about home care. Consumption will improve for various reasons, including a wider availability of brands, larger sizes, higher consumption per capita, and purchases in new premium categories such as air fresheners, softeners and specialised cleaners.

Samples (FAQs about samples):

doc_pdf.png Sample Home Care Market Research Report

doc_excel_table.png Sample Home Care Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Peru for free:

The Home Care in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Care in Peru?
  • What are the major brands in Peru?
  • What is the importance of the trend towards environmentally friendly products in home care?
  • What are the main growth drivers of the home care market in Peru?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Table of Contents

Home Care in Peru - Industry Overview

EXECUTIVE SUMMARY

Home care continues to post positive value growth in 2012

Consumers start to use specialised products and more added-value brands

Domestic brands – present in almost all home care categories – continue to grow

Modern retail continues to grow although independent small grocers maintain a strong presence

Home care forecast remains positive

MARKET INDICATORS

  • Table 1 Households 2007-2012

MARKET DATA

  • Table 2 Sales of Home Care Household Care by Category: Value 2007-2012
  • Table 3 Sales of Home Care Household Care by Category: % Value Growth 2007-2012
  • Table 4 Home Care Company Shares 2008-2012
  • Table 5 Home Care Brand Shares 2009-2012
  • Table 6 Penetration of Private Label by Category 2007-2012
  • Table 7 Sales of Home Care by Distribution Format: % Analysis 2007-2012
  • Table 8 Sales of Home Care by Category and Distribution Format: % Analysis 2012
  • Table 9 Forecast Sales of Home Care by Category: Value 2012-2017
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2012-2017

SOURCES

  • Summary 1 Research Sources

Home Care in Peru - Company Profiles

Alicorp SAA in Home Care (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Alicorp SAA: Key Facts
  • Summary 3 Alicorp SAA : Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Alicorp SAA: Competitive Position 2012

Intradevco Industrial SA in Home Care (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Intradevco Industrial SA: Key Facts
  • Summary 6 Intradevco Industrial SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Intradevco Industrial SA: Competitive Position 2012

Neo Deter del Perú SAC in Home Care (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Neo Deter Del Perú SAC: Key Facts
  • Summary 9 Neo Deter Del Perú SAC: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Neo Deter del Perú SAC: Competitive Position 2012

New Power International SAC in Home Care (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 New Power International SAC: Key Facts
  • Summary 12 New Power International SAC: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 New Power International SAC: Competitive Position 2012

Teknoquimica SA in Home Care (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Teknoquimica SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 15 Teknoquimica SA: Competitive Position 2012

Air Care in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 11 Sales of Air Care by Category: Value 2007-2012
  • Table 12 Sales of Air Care by Category: % Value Growth 2007-2012
  • Table 13 Air Care Company Shares 2008-2012
  • Table 14 Air Care Brand Shares 2009-2012
  • Table 15 Forecast Sales of Air Care by Category: Value 2012-2017
  • Table 16 Forecast Sales of Air Care by Category: % Value Growth 2012-2017

Bleach in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 17 Bleach by type: % value analysis 2007-2012
  • Table 18 Sales of Bleach: Value 2007-2012
  • Table 19 Sales of Bleach: % Value Growth 2007-2012
  • Table 20 Bleach Company Shares 2008-2012
  • Table 21 Bleach Brand Shares 2009-2012
  • Table 22 Forecast Sales of Bleach: Value 2012-2017
  • Table 23 Forecast Sales of Bleach: % Value Growth 2012-2017

Dishwashing in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 24 Household Possession of Dishwashers 2006-2011

CATEGORY DATA

  • Table 25 Sales of Dishwashing by Category: Value 2007-2012
  • Table 26 Sales of Dishwashing by Category: % Value Growth 2007-2012
  • Table 27 Dishwashing Company Shares 2008-2012
  • Table 28 Dishwashing Brand Shares 2009-2012
  • Table 29 Forecast Sales of Dishwashing by Category: Value 2012-2017
  • Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2012-2017

Home Insecticides in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 31 Sales of Home Insecticides by Category: Value 2007-2012
  • Table 32 Sales of Home Insecticides by Category: % Value Growth 2007-2012
  • Table 33 Home Insecticides Company Shares 2008-2012
  • Table 34 Home Insecticides Brand Shares 2009-2012
  • Table 35 Forecast Sales of Home Insecticides by Category: Value 2012-2017
  • Table 36 Forecast Sales of Home Insecticides by Category: % Value Growth 2012-2017

Laundry Care in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 37 Household Possession of Washing Machines 2006-2011

CATEGORY DATA

  • Table 38 Sales of Laundry Care by Category: Value 2007-2012
  • Table 39 Sales of Laundry Care by Category: % Value Growth 2007-2012
  • Table 40 Sales of Laundry Aids by Category: Value 2007-2012
  • Table 41 Sales of Laundry Aids by Category: % Value Growth 2007-2012
  • Table 42 Sales of Laundry Detergents by Category: Value 2007-2012
  • Table 43 Sales of Laundry Detergents by Category: % Value Growth 2007-2012
  • Table 44 Laundry Care Company Shares 2008-2012
  • Table 45 Laundry Care Brand Shares 2009-2012
  • Table 46 Laundry Aids Company Shares 2008-2012
  • Table 47 Laundry Aids Brand Shares 2009-2012
  • Table 48 Laundry Detergents Company Shares 2008-2012
  • Table 49 Laundry Detergents Brand Shares 2009-2012
  • Table 50 Forecast Sales of Laundry Care by Category: Value 2012-2017
  • Table 51 Forecast Sales of Laundry Care by Category: % Value Growth 2012-2017

Polishes in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 52 Sales of Polishes by Category: Value 2007-2012
  • Table 53 Sales of Polishes by Category: % Value Growth 2007-2012
  • Table 54 Polishes Company Shares 2008-2012
  • Table 55 Polishes Brand Shares 2009-2012
  • Table 56 Forecast Sales of Polishes by Category: Value 2012-2017
  • Table 57 Forecast Sales of Polishes by Category: % Value Growth 2012-2017

Surface Care in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 58 Sales of Surface Care by Category: Value 2007-2012
  • Table 59 Sales of Surface Care by Category: % Value Growth 2007-2012
  • Table 60 Surface Care Company Shares 2008-2012
  • Table 61 Surface Care Brand Shares 2009-2012
  • Table 62 Forecast Sales of Surface Care by Category: Value 2012-2017
  • Table 63 Forecast Sales of Surface Care by Category: % Value Growth 2012-2017

Toilet Care in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 64 Sales of Toilet Care by Category: Value 2007-2012
  • Table 65 Sales of Toilet Care by Category: % Value Growth 2007-2012
  • Table 66 Toilet Care Company Shares 2008-2012
  • Table 67 Toilet Care Brand Shares 2009-2012
  • Table 68 Forecast Sales of Toilet Care by Category: Value 2012-2017
  • Table 69 Forecast Sales of Toilet Care by Category: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Home Care
    • Air Care
      • Candle Air Fresheners
      • Car Air Fresheners
      • Electric Air Fresheners
      • Gel Air Fresheners
      • Liquid Air Fresheners
      • Spray/Aerosol Air Fresheners
        • Concentrated Spray/Aerosol Air Fresheners
        • Standard Spray/Aerosol Air Fresheners
      • Other Air Care
    • Bleach
    • Dishwashing
      • Automatic Dishwashing
        • Automatic Dishwashing Liquids
        • Automatic Dishwashing Powders
        • Automatic Dishwashing Tablets
        • Dishwashing Additives
      • Hand Dishwashing
    • Home Insecticides
      • Electric Insecticides
      • Insecticide Baits
      • Insecticide Coils
      • Spray/Aerosol Insecticides
      • Other Home Insecticides
    • Laundry Care
      • Carpet Cleaners
      • Fabric Softeners
        • Dryer Sheets
        • Liquid Fabric Softeners
      • Laundry Aids
        • Colour Safe Laundry Bleach
        • Curtain Care
        • Fabric Fresheners
        • Home Dry Cleaning
        • Spot and Stain Removers
          • In-Wash Spot and Stain Removers
          • Pre-Wash Spot and Stain Removers
          • Starch/Ironing Aids
          • Water Softeners
          • Other Laundry Boosters
          • Laundry Detergents
            • Automatic Detergents
              • Powder Detergents
                • Standard Powder Detergents
                • Concentrated Powder Detergents
              • Detergent Tablets
                • Compact Powder Tablet Detergents
                • Liquid Tablet Detergents
              • Liquid Detergents
                • Standard Liquid Detergents
                • Concentrated Liquid Detergents
              • Standard Detergents
                • Standard Powder Detergents
                • Standard Liquid Detergents
              • Concentrated Detergents
                • Concentrated Powder Detergents
                • Concentrated Liquid Detergents
                • Compact Powder Tablet Detergents
                • Liquid Tablet Detergents
            • Other Detergents
              • Bar Detergents
              • Hand Wash Detergents
              • Fine Fabric Detergents
        • Polishes
          • Floor Polish
          • Furniture Polish
          • Metal Polish
          • Shoe Polish
        • Surface Care
          • Household Care Wipes and Floor Cleaning Systems
            • Dry Electro-Static Wipes
              • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
              • Wipes and Refills (Dry Electro-Static)
            • Floor Cleaning Systems
              • Refills
                • Cleaning Solution
                • Refill Wipes/Pads
              • Starter Kits/Trigger Device
            • Impregnated Wet Wipes
              • All Purpose Cleaning Wipes
              • Furniture Polish Wipes
              • Toilet Care Wipes
              • Wet Floor Wipes
                • Starter Kits/Sweepers/Sticks (Wet)
                • Wipes and Refills (Wet)
              • Window/Glass Wipes
              • Other Impregnated Wipes
            • Starter Kits/Sweepers/Sticks (Excluding Wipes)
            • Wipes (Excluding Starter Kits/Sweepers/Sticks)
          • Bathroom Cleaners
          • Descalers
          • Drain Openers
          • Floor Cleaners
            • Standard Floor Cleaners
            • Wash and Wax Floor Cleaners
          • Household Antiseptics/Disinfectants
          • Kitchen Cleaners
          • Multi-Purpose Cleaners
          • Oven Cleaners
          • Scouring Agents
          • Window/Glass Cleaners
        • Toilet Care
          • In-Cistern Devices
          • ITBs
            • Rim Blocks
            • Rim Liquids
          • Toilet Care Mousse/Foam
          • Toilet Care Tablets/Powders
          • Toilet Cleaning Systems
          • Toilet Liquids

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market sizes
      • Company shares
      • Brand shares
      • Distribution
      • Analysis by fragrance
      • Analysis by power source
      • Analysis by type
      • Possession rates
      • Pricing
      • Products by ingredient
      • Products by ingredient
      • Standard/concentrated fabric softeners

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail volume alternative
      • Retail volume alternative % growth
      • Retail volume alternative per capita

      print

      Want to find out more about this report?

      If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!