print

Country Report

Peru Flag Home Care in Peru

| Pages: 68

Price: US$2,400

About this Report

EXECUTIVE SUMMARY

Retail volume and value sales grow at a slower rate in 2014

The Peruvian economy recorded a significantly lower rate of growth in real GDP terms in 2014, compared with the previous year. This forced consumers to be more cautious about their spending. Consumers prioritised products considered essential, such as standard powder detergents and bleach, over complementary or non-essential items. Unit price increases were limited to avoid further dampening of consumer spending on home care.

Convenience fuels home care sales

Peruvian consumers continue to seek home care products that provide convenience and save time. For instance, in laundry care, the largest category, demand is rising for laundry detergents that incorporate softeners or stain removers. Smaller home care types, such as electric air fresheners and electric insecticides, are also expanding as consumers demand products that work independently.

Strong competition among local and multinational companies

Local companies hold the largest retail value share in home care, due to affordable prices, excellent distribution reach and quick responses to consumers’ needs and preferences. For example, local players offer a wide range of packaging formats and sizes to meet different household budgets. Nevertheless, multinationals account for an important retail value share, due to periodical new product development and strong marketing and advertising support for their brands.

Independent small grocers continues to dominate home care sales

Independent small grocers remains the most important distribution channel for home care in Peru. These traditional grocery retailers provide excellent coverage in urban and local areas, usually located within walking distance of most households. Furthermore, they carry a good array of small packaging sizes and both standard and economy brands, targeting middle- and lower-income consumers. Nonetheless, modern grocery retailers are gradually increasing their sales, as they carry a good range of added-value products and offer periodical discounts on bulk sales.

Optimistic outlook

As the Peruvian economy is expected to perform well over the forecast period, consumers will use higher disposable incomes to increase their expenditure on home care products that are more sophisticated and provide convenience. Moreover, leading players will continue to strongly advertise their leading brands and launch new products to attract a larger consumer base.

Samples (FAQs about samples):

doc_pdf.png Sample Home Care Market Research Report

doc_excel_table.png Sample Home Care Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Peru for free:

The Home Care in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Care in Peru?
  • What are the major brands in Peru?
  • What is the importance of the trend towards environmentally friendly products in home care?
  • What are the main growth drivers of the home care market in Peru?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Table of Contents

Home Care in Peru - Industry Overview

EXECUTIVE SUMMARY

Retail volume and value sales grow at a slower rate in 2014

Convenience fuels home care sales

Strong competition among local and multinational companies

Independent small grocers continues to dominate home care sales

Optimistic outlook

KEY TRENDS AND DEVELOPMENTS

Stiff competition among local and multinational companies in home care

Liquid format continues to gain popularity

Slower economic growth impacts home care in Peru

MARKET INDICATORS

  • Table 1 Households 2009-2014

MARKET DATA

  • Table 2 Sales of Home Care Household Care by Category: Value 2009-2014
  • Table 3 Sales of Home Care Household Care by Category: % Value Growth 2009-2014
  • Table 4 NBO Company Shares of Home Care: % Value 2010-2014
  • Table 5 LBN Brand Shares of Home Care: % Value 2011-2014
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2009-2014
  • Table 7 Distribution of Home Care by Format: % Value 2009-2014
  • Table 8 Distribution of Home Care by Format and Category: % Value 2014
  • Table 9 Forecast Sales of Home Care by Category: Value 2014-2019
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Home Care in Peru - Company Profiles

Alicorp SAA in Home Care (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Alicorp SAA: Key Facts
  • Summary 3 Alicorp SAA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Alicorp SAA: Competitive Position 2014

Clorox Perú SA in Home Care (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Clorox Perú SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 6 Clorox Perú SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 7 Clorox Perú SA: Competitive Position 2014

E Wong SA in Home Care (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 E Wong SA: Key Facts
  • Summary 9 E Wong SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

PRIVATE LABEL

  • Summary 10 E Wong SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 11 E Wong SA: Competitive Position 2014

Intradevco Industrial SA in Home Care (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Intradevco Industrial SA: Key Facts
  • Summary 13 Intradevco Industrial SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 14 Intradevco Industrial SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 15 Intradevco Industrial SA: Competitive Position 2014

Procter & Gamble Perú SRL in Home Care (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 16 Procter & Gamble Perú SRL: Key Facts
  • Summary 17 Procter & Gamble Perú SRL: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 18 Procter & Gamble Perú SRL: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 19 Procter & Gamble Perú SRL: Competitive Position 2014

Air Care in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 11 Sales of Air Care by Category: Value 2009-2014
  • Table 12 Sales of Air Care by Category: % Value Growth 2009-2014
  • Table 13 Sales of Air Care by Category: Value 2009-2014
  • Table 14 Sales of Air Care by Category: % Value Growth 2009-2014
  • Table 15 NBO Company Shares of Air Care: % Value 2010-2014
  • Table 16 LBN Brand Shares of Air Care: % Value 2011-2014
  • Table 17 Forecast Sales of Air Care by Category: Value 2014-2019
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2014-2019
  • Table 19 Forecast Sales of Air Care by Category: Value 2014-2019
  • Table 20 Forecast Sales of Air Care by Category: % Value Growth 2014-2019

CATEGORY DATA

  • Table 21 Sales of Home Insecticides by Category: Value 2009-2014
  • Table 22 Sales of Home Insecticides by Category: % Value Growth 2009-2014
  • Table 23 NBO Company Shares of Home Insecticides: % Value 2010-2014
  • Table 24 LBN Brand Shares of Home Insecticides: % Value 2011-2014
  • Table 25 Forecast Sales of Home Insecticides by Category: Value 2014-2019
  • Table 26 Forecast Sales of Home Insecticides by Category: % Value Growth 2014-2019

Bleach in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 27 Sales of Bleach: Value 2009-2014
  • Table 28 Sales of Bleach: % Value Growth 2009-2014
  • Table 29 NBO Company Shares of Bleach: % Value 2010-2014
  • Table 30 LBN Brand Shares of Bleach: % Value 2011-2014
  • Table 31 Forecast Sales of Bleach: Value 2014-2019
  • Table 32 Forecast Sales of Bleach: % Value Growth 2014-2019

Dishwashing in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 33 Household Possession of Dishwashers 2009-2014

CATEGORY DATA

  • Table 34 Sales of Dishwashing by Category: Value 2009-2014
  • Table 35 Sales of Dishwashing by Category: % Value Growth 2009-2014
  • Table 36 NBO Company Shares of Dishwashing: % Value 2010-2014
  • Table 37 LBN Brand Shares of Dishwashing: % Value 2011-2014
  • Table 38 Forecast Sales of Dishwashing by Category: Value 2014-2019
  • Table 39 Forecast Sales of Dishwashing by Category: % Value Growth 2014-2019

Home Insecticides in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 40 Sales of Home Insecticides by Category: Value 2009-2014
  • Table 41 Sales of Home Insecticides by Category: % Value Growth 2009-2014
  • Table 42 NBO Company Shares of Home Insecticides: % Value 2010-2014
  • Table 43 LBN Brand Shares of Home Insecticides: % Value 2011-2014
  • Table 44 Forecast Sales of Home Insecticides by Category: Value 2014-2019
  • Table 45 Forecast Sales of Home Insecticides by Category: % Value Growth 2014-2019

Laundry Care in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 46 Household Possession of Washing Machines 2009-2014

CATEGORY DATA

  • Table 47 Sales of Laundry Care by Category: Value 2009-2014
  • Table 48 Sales of Laundry Care by Category: % Value Growth 2009-2014
  • Table 49 Sales of Laundry Aids by Category: Value 2009-2014
  • Table 50 Sales of Laundry Aids by Category: % Value Growth 2009-2014
  • Table 51 Sales of Laundry Detergents by Category: Value 2009-2014
  • Table 52 Sales of Laundry Detergents by Category: % Value Growth 2009-2014
  • Table 53 NBO Company Shares of Laundry Care: % Value 2010-2014
  • Table 54 LBN Brand Shares Laundry Care: % Value 2011-2014
  • Table 55 NBO Company Shares of Laundry Aids: % Value 2010-2014
  • Table 56 LBN Brand Shares of Laundry Aids: % Value 2011-2014
  • Table 57 NBO Company Shares of Laundry Detergents: % Value 2010-2014
  • Table 58 LBN Brand Shares of Laundry Detergents: % Value 2011-2014
  • Table 59 Forecast Sales of Laundry Care by Category: Value 2014-2019
  • Table 60 Forecast Sales of Laundry Care by Category: % Value Growth 2014-2019

Polishes in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 61 Sales of Polishes by Category: Value 2009-2014
  • Table 62 Sales of Polishes by Category: % Value Growth 2009-2014
  • Table 63 NBO Company Shares of Polishes: % Value 2010-2014
  • Table 64 LBN Brand Shares of Polishes: % Value 2011-2014
  • Table 65 Forecast Sales of Polishes by Category: Value 2014-2019
  • Table 66 Forecast Sales of Polishes by Category: % Value Growth 2014-2019

Surface Care in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 67 Sales of Surface Care by Category: Value 2009-2014
  • Table 68 Sales of Surface Care by Category: % Value Growth 2009-2014
  • Table 69 NBO Company Shares of Surface Care: % Value 2010-2014
  • Table 70 LBN Brand Shares of Surface Care: % Value 2011-2014
  • Table 71 Forecast Sales of Surface Care by Category: Value 2014-2019
  • Table 72 Forecast Sales of Surface Care by Category: % Value Growth 2014-2019

Toilet Care in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 73 Sales of Toilet Care by Category: Value 2009-2014
  • Table 74 Sales of Toilet Care by Category: % Value Growth 2009-2014
  • Table 75 NBO Company Shares of Toilet Care: % Value 2010-2014
  • Table 76 LBN Brand Shares of Toilet Care: % Value 2011-2014
  • Table 77 Forecast Sales of Toilet Care by Category: Value 2014-2019
  • Table 78 Forecast Sales of Toilet Care by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Home Care
    • Air Care
      • Candle Air Fresheners
      • Car Air Fresheners
      • Electric Air Fresheners
      • Gel Air Fresheners
      • Liquid Air Fresheners
      • Spray/Aerosol Air Fresheners
      • Other Air Care
    • Bleach
    • Dishwashing
      • Automatic Dishwashing
        • Automatic Dishwashing Liquids
        • Automatic Dishwashing Powders
        • Automatic Dishwashing Tablets
        • Dishwashing Additives
      • Hand Dishwashing
    • Home Insecticides
      • Electric Insecticides
      • Insecticide Baits
      • Insecticide Coils
      • Spray/Aerosol Insecticides
      • Other Home Insecticides
    • Laundry Care
      • Carpet Cleaners
      • Fabric Softeners
        • Dryer Sheets
        • Liquid Fabric Softeners
      • Laundry Aids
        • Colour Safe Laundry Bleach
        • Curtain Care
        • Fabric Fresheners
        • Home Dry Cleaning
        • Spot and Stain Removers
          • In-Wash Spot and Stain Removers
          • Pre-Wash Spot and Stain Removers
          • Starch/Ironing Aids
          • Water Softeners
          • Other Laundry Boosters
        • Laundry Detergents
          • Automatic Detergents
            • Powder Detergents
              • Standard Powder Detergents
              • Concentrated Powder Detergents
            • Detergent Tablets
              • Compact Powder Tablet Detergents
              • Liquid Tablet Detergents
            • Liquid Detergents
              • Standard Liquid Detergents
              • Concentrated Liquid Detergents
            • Standard Detergents
              • Standard Powder Detergents
              • Standard Liquid Detergents
            • Concentrated Detergents
              • Concentrated Powder Detergents
              • Concentrated Liquid Detergents
              • Compact Powder Tablet Detergents
              • Liquid Tablet Detergents
          • Other Detergents
            • Bar Detergents
            • Hand Wash Detergents
            • Fine Fabric Detergents
      • Polishes
        • Floor Polish
        • Furniture Polish
        • Metal Polish
        • Shoe Polish
      • Surface Care
        • Home Care Wipes and Floor Cleaning Systems
          • Dry Electro-Static Wipes
            • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
            • Wipes and Refills (Dry Electro-Static)
          • Floor Cleaning Systems
            • Refills
              • Cleaning Solution
              • Refill Wipes/Pads
            • Starter Kits/Trigger Device
          • Impregnated Wet Wipes
            • All Purpose Cleaning Wipes
            • Furniture Polish Wipes
            • Toilet Care Wipes
            • Window/Glass Wipes
            • Other Impregnated Wipes
          • Starter Kits/Sweepers/Sticks (Excluding Wipes)
          • Wipes (Excluding Starter Kits/Sweepers/Sticks)
        • Bathroom Cleaners
        • Descalers
        • Drain Openers
        • Floor Cleaners
          • Standard Floor Cleaners
          • Wash and Wax Floor Cleaners
        • Home Care Disinfectants
        • Kitchen Cleaners
        • Multi-Purpose Cleaners
        • Oven Cleaners
        • Scouring Agents
        • Window/Glass Cleaners
      • Toilet Care
        • In-Cistern Devices
        • ITBs
          • Rim Blocks
          • Rim Liquids
        • Toilet Care Tablets/Powders
        • Toilet Cleaning Systems
        • Toilet Liquids

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Analysis by Fragrance
    • Analysis by power source
    • Analysis by Type
    • Possession Rates
    • Products by Ingredient
    • Standard/Concentrated Fabric Softeners

    Market size details:

    • Retail volume
    • Retail volume % growth
    • Retail volume per capita
    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price % growth
    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail volume alternative
    • Retail volume alternative % growth
    • Retail volume alternative per capita

    print

    Recently Viewed Items more ›

      Want to find out more about this report?

      If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
      Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here