Home Care in Slovakia
Home care in 2023: The big picture
Table 1 Households 2018-2023
Table 2 Sales of Home Care by Category: Value 2018-2023
Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
Table 4 NBO Company Shares of Home Care: % Value 2019-2023
Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 7 Distribution of Home Care by Format: % Value 2018-2023
Table 8 Distribution of Home Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
Summary 1 Research Sources
Air Care in Slovakia
Air care is performing quite well, thanks to healthy volume sales in liquid, electric, and candle air fresheners
Consumers' desire for home care ambiance fuels demand for air care
Selection of big names and private label present, while Power Air attracts attention with its luxury range for cars
A positive performance ahead, driven by modern formats and appealing scents
Liquid air fresheners tipped as an area to watch for new brands and products
Luxury car air fresheners tipped to attract more attention as the economy improves
Table 11 Sales of Air Care by Category: Value 2018-2023
Table 12 Sales of Air Care by Category: % Value Growth 2018-2023
Table 13 Sales of Air Care by Fragrance: Value Ranking 2021-2023
Table 14 NBO Company Shares of Air Care: % Value 2019-2023
Table 15 LBN Brand Shares of Air Care: % Value 2020-2023
Table 16 Forecast Sales of Air Care by Category: Value 2023-2028
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
Bleach in Slovakia
Uninteresting category of bleach remains in a slump
Ecover's eco-friendly laundry bleach continues to gain share
Health and beauty specialists lose a marginal share to e-commerce
Gloomy prospects for bleach ahead
Activity from small unbranded players and eco-friendly developments possible
Health and beauty specialists likely to decline in bleach, as such outlets focus on better-selling products
Table 18 Sales of Bleach: Value 2018-2023
Table 19 Sales of Bleach: % Value Growth 2018-2023
Table 20 NBO Company Shares of Bleach: % Value 2019-2023
Table 21 LBN Brand Shares of Bleach: % Value 2020-2023
Table 22 Forecast Sales of Bleach: Value 2023-2028
Table 23 Forecast Sales of Bleach: % Value Growth 2023-2028
Dishwashing in Slovakia
Automatic dishwashing is the winner, with consumers seeking a hybrid approach to their dishwashing chores
Health and beauty specialists continue to attract consumers
Henkel boosts its "green" credentials with eco-friendly developments in Somat Excellence
An overall positive performance expected for dishwashing, albeit stronger in automatic variants
Automatic dishwashing tablets set to offer the ultimate cleaning at the lowest dosage
Innovation set to be the driving trend for dishwashing
Table 24 Household Possession of Dishwashers 2017-2022
Table 25 Sales of Dishwashing by Category: Value 2018-2023
Table 26 Sales of Dishwashing by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Dishwashing: % Value 2019-2023
Table 28 LBN Brand Shares of Dishwashing: % Value 2020-2023
Table 29 Forecast Sales of Dishwashing by Category: Value 2023-2028
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
Home Insecticides in Slovakia
A positive overall performance, supported by electric insecticides and insecticide coils
Electric insecticides is the area to watch for growth and developments
Private label dm-Drogerie Markt benefits from the expansion of its Profissimo range
A sluggish performance expected ahead for home insecticides as a whole
Electric insecticides will maintain a positive performance in both volume and value terms
Spray/aerosol insecticides will remain in a negative slump due to environmental and health concerns
Table 31 Sales of Home Insecticides by Category: Value 2018-2023
Table 32 Sales of Home Insecticides by Category: % Value Growth 2018-2023
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2018-2023
Table 34 NBO Company Shares of Home Insecticides: % Value 2019-2023
Table 35 LBN Brand Shares of Home Insecticides: % Value 2020-2023
Table 36 Forecast Sales of Home Insecticides by Category: Value 2023-2028
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
Laundry Care in Slovakia
Consumers seek value-to-quality ratios and low dosage options
Bar formats continue to decline, while liquid tablets attract consumer attention due to convenience and easy dosage
Henkel maintains its lead thanks to offering a wide range of products and eco-friendly options
Laundry care looks set for brighter times as the economy recovers, with a focus on "green" products expected
Bar detergents will remain in a slump, despite manufacturers' aim to position this format as eco-friendly
Liquid fabric softeners will be supported back to positive growth by ongoing innovations
Table 38 Household Possession of Washing Machines 2018-2023
Table 39 Sales of Laundry Care by Category: Value 2018-2023
Table 40 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 41 Sales of Laundry Aids by Category: Value 2018-2023
Table 42 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 43 Sales of Laundry Detergents by Category: Value 2018-2023
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 45 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2018-2023
Table 46 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 47 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 48 NBO Company Shares of Laundry Aids: % Value 2019-2023
Table 49 LBN Brand Shares of Laundry Aids: % Value 2020-2023
Table 50 NBO Company Shares of Laundry Detergents: % Value 2019-2023
Table 51 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
Table 52 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
Polishes in Slovakia
Polishes is a generally uninteresting category, with little activity despite the large number of available brands
Shoe polish is the star category overall, achieving positive value and volume sales
E-commerce continues to carve out its distribution share
Overall negative performance expected due to low demand and little development
Shoe polish set to be the saving grace, with developments and promotions expected
Floor polish will slide into a further slump, while metal polish is set to limp ahead
Table 54 Sales of Polishes by Category: Value 2018-2023
Table 55 Sales of Polishes by Category: % Value Growth 2018-2023
Table 56 NBO Company Shares of Polishes: % Value 2019-2023
Table 57 LBN Brand Shares of Polishes: % Value 2020-2023
Table 58 Forecast Sales of Polishes by Category: Value 2023-2028
Table 59 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
Surface Care in Slovakia
Surface care sales supported by multi-purpose products and those which cannot be substituted
Floor cleaners demonstrates an example of a negative trending category
Consumers able to choose between global names, private label, and eco-friendly products
Ongoing sales supported by stable demand and expected innovations
Trends in consumer kitchen appliances set to influence specialist product sales
Furniture polish wipes will continue to appeal to consumers, thanks to offering convenience and efficiency
Table 60 Sales of Surface Care by Category: Value 2018-2023
Table 61 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 64 NBO Company Shares of Surface Care: % Value 2019-2023
Table 65 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023
Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023
Table 68 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
Toilet Care in Slovakia
Flat volume growth noted, with big name and private label options for consumers to choose from
Rim blocks continue to attract the attention of consumers over in-cistern devices
Toilet care gets the "green" treatment with eco-friendly brands on the rise
An overall sluggish performance expected, with rim blocks remaining the rising star
In-cistern devices will continue to lose out, with competition polarised between Toilet Duck and private label
Private label players will need to innovate to maintain their popularity as consumers regain their spending power
Table 70 Sales of Toilet Care by Category: Value 2018-2023
Table 71 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 72 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 73 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 74 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028