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Home Care Packaging

Euromonitor International publishes the world's most comprehensive market research on the home care packaging industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market shares, industry trends and sub-category level information.

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Country Report

Home Care Packaging in Vietnam

May 2017

Toward the end of the review period flexible packaging remained the key packaging type within home care, accounting for approximately 60% of total home care packaging volume size. The largest share of flexible packaging is due to the fact many key ...

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Country Report

Home Care Packaging in Brazil

May 2017

The existing economic crisis has made Brazilian consumers more diligent regarding general expenses and home care purchases have not been immune from such a trend. Brazilians have started going less frequently to supermarkets and focus on larger ...

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Strategy Briefing

Key Global Packaging Trends and Innovations in Home Care

Apr 2017

Home care packaging innovations were numerous over 2011-2016, particularly in laundry care, in spite of the industry’s only modest growth. While sales are stagnating in developed countries, developing markets are driving volume sales through small ...

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Country Report

Home Care Packaging in the Netherlands

Sep 2016

Smaller pack sizes increased in popularity in the Netherlands in 2015 due to the increased levels of concentration of many products, especially in laundry care. From the demand side, however, consumers were not quick to change their habits, and many ...

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Country Report

Home Care Packaging in Japan

May 2016

Home care packaging recorded 2% retail unit volume growth to reach 3.6 billion units in 2015. The major contributor to growth was the increasing number of Japanese households. According to Euromonitor International Consumer data, the number of ...

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Country Report

Home Care Packaging in Indonesia

May 2016

Growth in total home care packaging volume sales in 2015 was up slightly on 2014. Volume growth was bolstered as consumers shifted towards products with concentrated formulas (which typically come in smaller pack sizes than those with standard ...

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Country Report

Home Care Packaging in Germany

Apr 2016

Through the increasing availability of concentrated products within liquid detergents and dishwashing liquids, a trend towards smaller pack sizes has been noticed. A significant proportion of liquid detergents sold to German consumers comes in HDPE ...

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Country Report

Home Care Packaging in Saudi Arabia

Apr 2016

Variations in product features, such as availability in solid and liquid formats, have led to launches of different pack types for home care products in Saudi Arabia. For example, laundry detergents have become available in folding cartons and liquid...

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Country Report

Home Care Packaging in Australia

Apr 2016

Home care packaging unit volume sales increased by 1% to 491 million units in 2015. Continuing urbanisation and the increasingly busy pace of life mean that consumers are constantly seeking ways to cut corners by using multi-purpose solutions, ...

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Country Report

Home Care Packaging in Spain

Apr 2016

In 2015 the Spanish economy gained traction with GDP growth of over 2%, and with it, increased disposable incomes for consumers. However, the high unemployment rate, which stood at 24% in the second quarter of the year, contributed to Spaniards not ...

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Country Report

Home Care Packaging in Poland

Mar 2016

Mr Muscle introduced an interesting solution within surface care – active capsules in PET bottle. This innovation comprises several key trends in one product. First, the new capsule format offers easier dosage, which is related to the convenience ...

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Country Report

Home Care Packaging in South Korea

Mar 2016

The niche categories of liquid tablet detergents and toilet rim blocks continue to perform strongly in volume growth in South Korea. Although both product categories command high unit prices against their alternatives, the added convenience and ...

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Country Report

Home Care Packaging in Thailand

Mar 2016

The need for convenience spurs the demand for the concentrated format in laundry care, the largest contributor to sales of home care. Concentrated laundry care products require smaller packaging sizes than standard products. However, due to soft ...

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Country Report

Home Care Packaging in Russia

Mar 2016

A significant decrease in Russians’ purchasing powers negatively affected the size of home care in Russia in 2015, both in value and volume terms. Therefore, manufacturers were forced to find solutions to keep their consumers and to offer cheaper ...

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Country Report

Home Care Packaging in Mexico

Mar 2016

In 2015, total home care packaging saw a 1% increase in retail unit volume terms to reach 2,667 million units. This rate was roughly in line with volume growth in home care....

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Country Report

Home Care Packaging in Sweden

Mar 2016

Closure innovation was the key theme observed in home care packaging in 2015. Closure innovation attempts to appeal to consumer demand for convenient, easy-to-use, quick and efficient packaging solutions. Examples of the trend include bathroom ...

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Country Report

Home Care Packaging in Romania

Mar 2016

The improving economic context was reflected in consumption growth, which also impacted positively on the home care packaging industry. Volume sales of home care packaging recorded another year of growth in 2015 (the third in a row), rising by 3% and...

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Country Report

Home Care Packaging in Canada

Mar 2016

In 2015, home care packaging registered flat growth to stand at 629 million units. In terms of packaging format, the market was led by rigid plastic with a 61% volume share, followed by paper-based containers (13%), and metal (9%). The slow growth in...

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Country Report

Home Care Packaging in Argentina

Mar 2016

Argentinian consumers are increasingly interested in easy to use simple dosage products – a development which is resulting in the introduction of innovative packaging in many home care areas (eg standing floor cleaner tablet and liquid detergents). ...

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Country Report

Home Care Packaging in the US

Mar 2016

Wal-Mart Store Inc, the largest retailer in the US by value sales, launched a new exclusive line of refillable plastic cleaning products in late 2014 called CleanPath. CleanPath, a partnership with Replenish Bottling LLC, consists of a refillable ...

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