After bleach saw significant growth in Malaysia’s home care market in 2020, with the onset of the pandemic, as it provided a cost-effective solution to disinfect numerous surfaces within the home, it was in decline in both 2021 and 2022. Over the forecast period, bleach is expected to see positive, but very modest, growth.
With the environment and sustainability being key focus areas for manufacturers and consumers alike, brand owners are focusing on product developments that are further driving this initiative through innovative packaging solutions or sustainable materials, such as the Green product range of cleaning products offered by the Truly Loving Company, which uses 100% biodegradable plant-based materials for its line-up, contributing to environmental protection and sustainability. Another example of innovation of sustainability can be seen in the Quix brand of surface cleaners offered by Unilever, which has replaced existing petrochemical-based surfactants with a plant-based alternative that is 100% renewable and biodegradable.
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Understand the latest market trends and future growth opportunities for the Home Care Packaging industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Care Packaging industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Care Packaging
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Care Packaging research and analysis database.
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