Home Care Packaging in Romania

May 2023

USD 990

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Overview:

Understand the latest market trends and future growth opportunities for the Home Care Packaging industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Home Care Packaging industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care Packaging in Romania report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Home Care Packaging in Romania?
Which are the major pack types and how are they performing in Romania?
Have there been any packaging legislative changes in the past 12 months?
How are consumption trends impacting the packaging landscape?
What are the key trends and latest product developments in packaging?
How important are sustainability and recycling to consumers in Romania?
Where is future growth expected to be most significant?

Download Table of Contents

Home Care Packaging in Romania - Category analysis

KEY DATA FINDINGS

2022 DEVELOPMENTS

Demands for modern formats push sales of new packaging types in liquid detergents

Plastic pouches continue to record strong growth in dishwashing even as overall category sales normalise in 2022

Consumers spending more time at home driving growth in air care

PROSPECTS AND OPPORTUNITIES

Sales of eco-friendly pack types are expected to grow over the forecast period

Sales of air care products expected to see strong growth over the forecast period

Home Care Packaging in Romania - Company Profiles

Packaging Industry in Romania - Industry Overview

EXECUTIVE SUMMARY

Packaging in 2022: The big picture

2022 key trends

Flexible packaging dominates the food industry thanks to the convenience it offers

Non-alcoholic drinks sales suffer due to inflation

Premium/artisanal packaging is gaining ground in alcoholic drinks packaging

Refillable bottles enjoy a surge in packaging unit volumes as a sustainable option

Plastic pouches gaining popularity in home care packaging

PACKAGING LEGISLATION

Amendment to the Deposit Return System in Romania

RECYCLING AND THE ENVIRONMENT

Aqua Carpatica introduces its products in aluminium cans

Belvedere vodka redefines sustainability with limited-edition metal bottles

Table 1 Overview of Packaging Recycling and Recovery in Romania: 2020/2021 and Targets for 2022

The following categories and subcategories are included:

Home Care Packaging

- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
- Other Air Care
Bleach
- - Automatic Dishwashing Liquids
  - Automatic Dishwashing Powders
  - Automatic Dishwashing Tablets
  - Dishwashing Additives
- Hand Dishwashing
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
- Other Home Insecticides
- Carpet Cleaners
- - Dryer Sheets
  - Liquid Fabric Softeners
- Laundry Aids
- - - Powder Detergents
    - - Compact Powder Tablet Detergents
      - Liquid Tablet Detergents
    - Liquid Detergents
  - Other Detergents
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
- - Cleaning Solution
  - Starter Kits/Sweepers/Sticks (Excluding Wipes)
  - Wipes (Excluding Starter Kits/Sweepers/Sticks)
- Bathroom Cleaners
- Descalers
- Drain Openers
- Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
- In-Cistern Devices
- - Rim Blocks
  - Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam

Home Care Packaging

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

See All of Our Definitions

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home Care Packaging research and analysis database.

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