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Global Briefing

Home Care Proves Resilient as Developing Markets Take on the Growth Mantle

Jan 2011

Price: US$2,000

About this Report

About this Report

The global economic downturn has deepened the schism in home care performance between developed economies and emerging markets. While the likes of China and India continue to exhibit robust value sales growth, some hard-pressed consumers in the US, Japan and Western Europe have been forced to cut back.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Objectives

  • Introduction

Key findings

  • Introduction

Global Snapshot

Home care in 2010

  • Global Snapshot

Home care has a relatively good year

  • Global Snapshot

Global growth holds up well in spite of recession

  • Global Snapshot

Emerging market engine room

  • Global Snapshot

Global power shift?

  • Global Snapshot

Emerging market scene 2009

  • Global Snapshot

Developed market scene 2009

  • Global Snapshot

Procter & Gamble turns pricing tide as deflation bites

  • Global Snapshot

2010 sees innovation as key

  • Global Snapshot

Nanotechnology to aid value growth

  • Global Snapshot

Green is the word

  • Global Snapshot

What constitutes “green”?

  • Global Snapshot

A “green light” consensus?

  • Global Snapshot

Discretionary products take a hit

  • Global Snapshot

Back to basics

  • Global Snapshot

H1N1 pandemic scare

  • Global Snapshot

Regional Analysis

Value for money to the fore in the US

  • Regional Analysis

Canadian consumers relatively unscathed by downturn

  • Regional Analysis

Western European consumers seek better value

  • Regional Analysis

Economic bust hits Irish home care sales hard

  • Regional Analysis

Emerging markets to the fore in Asia Pacific

  • Regional Analysis

Indonesia, long-term development outweighs short-term crisis

  • Regional Analysis

Inflation distorts some Latin American markets

  • Regional Analysis

Brazilian consumers prove resilient

  • Regional Analysis

Significant divergence in performance within Eastern Europe

  • Regional Analysis

A short, sharp shock in Russia, but the future remains bright

  • Regional Analysis

Economic development continues to fuel MEA growth

  • Regional Analysis

Young, prosperous consumers boost sales in Saudi Arabia

  • Regional Analysis

Export revival buoys Australasian consumers

  • Regional Analysis

Category Analysis

Basic categories outperform the wider market

  • Category Analysis

Laundry care proves robust, but consumers seek better value

  • Category Analysis

Increased value consciousnesses weighs on US growth

  • Category Analysis

Emerging markets keep global surface care sales buoyant

  • Category Analysis

Russian surface care suffers as marginal consumers defect

  • Category Analysis

Russia vs city performance surface care

  • Category Analysis

Dishwashing defies the downturn

  • Category Analysis

Portugal: Can the good times last in dishwashing?

  • Category Analysis

Dishwashing set to sparkle

  • Category Analysis

Air care little better than static as recession bites

  • Category Analysis

Healthy economy helps Polish air care outpace its neighbours

  • Category Analysis

East and Southeast Asia drive growth in insecticides

  • Category Analysis

Burgeoning mass market drives Indonesian insecticides sales

  • Category Analysis

Greater hygiene awareness key in toilet care

  • Category Analysis

Socioeconomic dynamics key to toilet care growth in China

  • Category Analysis

Polishes look to emerging markets for growth

  • Category Analysis

Recession ends double-digit growth in Russian polishes

  • Category Analysis

Recession a win for bleach

  • Category Analysis

A revival in Japanese bleach sales, but for how long?

  • Category Analysis

Global Prospects

Modest growth forecast

  • Global Prospects

Developed markets set for low growth

  • Global Prospects

Demographics a key consideration

  • Global Prospects

Price cuts or innovation?

  • Global Prospects

Stable category growth a future trend

  • Global Prospects

Online channel offers growth potential

  • Global Prospects

Online forecast

  • Global Prospects

Developing markets to boost laundry

  • Global Prospects

Looking beyond BRICs in the hunt for home care growth

  • Global Prospects

Long term potential in Pakistan and South Africa

  • Global Prospects

Procter & Gamble invests in Pakistani growth market

  • Global Prospects

Future Impact of Key Trends: Stronger or Weaker?

  • Global Prospects

Definitions

Report Definitions

  • Definitions

Samples

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