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Global Briefing

Home Care Review: The Strategic Implications of a Recessionary Global Market

Dec 2011

Price: US$2,000

About this Report

About this Report

Global retail sales of home care in 2010 provide further evidence that the industry’s multinational players need to strengthen their positions in potentially riskier second and third tier emerging markets; first to dilute some of their growth dependency on the BRICs, and secondly, to offset sluggishness in the US and Western Europe. If risk averse strategic planning is undertaken, companies may find themselves dragged into a potentially protracted cycle of home care underperformance.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Key findings

  • Introduction

Global Snapshot

Emerging markets are a lifeline of growth for home care

  • Global Snapshot

Laundry soaks up five out of every US$10 spent on home care

  • Global Snapshot

Home care on the cusp of an emerging market tipping point

  • Global Snapshot

Margins increasingly squeezed in weak developed markets

  • Global Snapshot

Emerging market investment needs to look beyond the BRICs

  • Global Snapshot

A global industry landscape of maturity versus opportunity

  • Global Snapshot

Riskier second tier emerging markets present attractive returns

  • Global Snapshot

Key factors driving global home care

  • Global Snapshot

The corporate leaders in home care

  • Global Snapshot

The billionaire brands

  • Global Snapshot

Private label is over-dependent on developed markets

  • Global Snapshot

Private label needs to be more innovative in its segmentation

  • Global Snapshot

The traditional sector has to be nurtured in emerging markets

  • Global Snapshot

Emerging Market Analysis

Emerging market exposure by leading home care companies

  • Emerging Market Analysis

Case studies: Emerging Asia

  • Emerging Market Analysis

New laundry care culture drives growth in Emerging Asia

  • Emerging Market Analysis

China

  • Emerging Market Analysis

China’s eastern coastal cities drive demand

  • Emerging Market Analysis

India

  • Emerging Market Analysis

North India is the key consumption base, the northeast lags behind

  • Emerging Market Analysis

Case studies: Latin America

  • Emerging Market Analysis

Dishwashing is growing from a low base in Latin America

  • Emerging Market Analysis

Brazil

  • Emerging Market Analysis

Mexico

  • Emerging Market Analysis

Venezuela

  • Emerging Market Analysis

Argentina

  • Emerging Market Analysis

Case studies: Eastern Europe

  • Emerging Market Analysis

Toilet care is a key niche growth story in Eastern Europe

  • Emerging Market Analysis

Russia

  • Emerging Market Analysis

Ukraine

  • Emerging Market Analysis

Case study: Middle East and Africa

  • Emerging Market Analysis

Growth prospects in the Middle East and Africa are under threat

  • Emerging Market Analysis

South Africa

  • Emerging Market Analysis

Category Analysis

Laundry care boosted by strong washing machine penetration

  • Category Analysis

Category disparities between developed and emerging markets

  • Category Analysis

Laundry detergents dominate, but margins are getting squeezed

  • Category Analysis

Turkey is a big opportunity for laundry and dishwashing investment

  • Category Analysis

Home Care Prospects

Home care on course for a critical emerging market tipping point

  • Home Care Prospects

The challenge is to develop multiple emerging market positions

  • Home Care Prospects

Laundry care will continue to drive the majority of new business

  • Home Care Prospects

Second tier emerging market hot spots

  • Home Care Prospects

Summary of issues relating to key second tier emerging markets

  • Home Care Prospects

Forecast brand movers and shakers to 2015

  • Home Care Prospects

Report Definitions

Definitions

  • Report Definitions

Samples

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