Euromonitor International publishes the world's most comprehensive market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information. 

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Strategy Briefing

Gotta Have Soul: The Connected Home, AI and Smart Systems Get An Injection of “Humanity” - Part III

Apr 2017

The quantity and quality of human signal sensing within the smart connected home will be integral to its development and the quality of service provided. Today, the development of the smart user interface points to a future when even the incompetent ...

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Country Report

Home Care in Kenya

Apr 2017

Kenya has been one of the best-performing economies in Sub-Saharan Africa with real GDP expected to rise by 6.1% in 2017, after gains of 6.0% in 2016. Prices rose by 6.2% in 2016 and the same rate of inflation is expected in 2017. The government is ...

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Strategy Briefing

Key Global Packaging Trends and Innovations in Home Care

Apr 2017

Home care packaging innovations were numerous over 2011-2016, particularly in laundry care, in spite of the industry’s only modest growth. While sales are stagnating in developed countries, developing markets are driving volume sales through small ...

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Company Profile

Church & Dwight Co Inc in Home Care

Apr 2017

Recent changes in US laundry care have significantly increased the competitive pressure on Church & Dwight. This profile examines how the company’s core value-orientated positioning is being squeezed by factors such as Procter & Gamble’s ongoing ...

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Country Report

Home Care in Italy

Apr 2017

Concentration and stronger formulation continued to be among the most relevant trends in various home care products in Italy towards 2016, from laundry care to surface care. Thanks to product concentration, which involves the removal of water from ...

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Country Report

Home Care in Cameroon

Apr 2017

Home care saw an overall strong performance in current value terms over 2016. This growth is essentially due to population growth, especially in urban areas where development is increasing at a fast rate. Thus, consumer demand underpinned by strong ...

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Country Report

Home Care in New Zealand

Apr 2017

Record low interest rates and strong economic growth combined to generate a highly competitive retail environment in New Zealand in 2016. Consequently, growth in current value terms across home care remained low, as the major supermarket retailers ...

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Country Report

Home Care in Taiwan

Mar 2017

2016 saw home care in Taiwan record slower growth than it did in 2015 and this was because the majority of home care categories are now mature, while the market is becoming more competitive. Consumer habits, however, did not change much over the ...

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Strategy Briefing

“Gotta Have Soul”: The Connected Home, AI and Smart Systems Get an Injection of “Humanity” – Part II

Mar 2017

The development of the smart connected home will face many hurdles, not least the incredible scale and complexity involved in getting all its constituent parts to operate in unison. That said, the rewards for injecting “soul” into what are still ...

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Country Report

Home Care in Hong Kong, China

Mar 2017

The essential nature of home care products sustained the current value growth of the market in 2016, in line with the CAGR seen in the review period. On the one hand, the maturity and high penetration of various categories hindered the overall growth...

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Country Report

Home Care in Malaysia

Mar 2017

Although home care registered 4% current value growth in 2016, the market is seen as edging closer to saturation. Consumers were more inclined to keep their spending within a set budget and this led them to opt for standard and economy brands. Value ...

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Country Report

Home Care in the Philippines

Mar 2017

The home care market increased by 5% in current value terms in 2016, which was one percentage point slower than the growth registered in 2015. All home care categories experienced a slowdown despite the country’s continued economic growth, due to an ...

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Country Report

Home Care in Australia

Mar 2017

In 2016 home care continued to see a notable improvement in its performance compared with the beginning of the review period, growing by 2% in current value terms. Sales of home care products were boosted as Australians’ consumer confidence was ...

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Company Profile

Kao Corp in Home Care

Mar 2017

Japan’s leading home care player, Kao, faces significant challenges in its domestic market. This profile analyses the company’s efforts to counter maturity and intensifying competition in key categories through innovation and marketing targeting ...

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Strategy Briefing

Surface Care in Eastern Europe

Mar 2017

Surface care is considered to have reached maturity in Eastern Europe, but the region remains vulnerable to the macroeconomic performance of Russia, as a result of a high reliance on this market in terms of sales. The shift to modern retailing ...

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Country Report

Home Care in the United Arab Emirates

Mar 2017

In 2016, there was slower growth within most home care categories compared with the review period average. This was due to the economic downturn in the country and its negative effect on consumer confidence. The market is driven primarily by in-store...

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Country Report

Home Care in India

Mar 2017

Initiatives taken by the government such as “Swachh Bharat”, aiming towards a cleaner India and increasing promotional activities by the leading home care companies, has increased the awareness of home care products among consumers. In addition, ...

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Strategy Briefing

Laundry Care in Latin America

Feb 2017

Latin America remains one of the key regions for laundry care sales globally, although recent economic and political instability has once again returned to rob the industry of what arguably should have been a period of growth. It appears, however, ...

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Country Report

Home Care in Vietnam

Feb 2017

During 2015 and 2016, home care was able to maintain its strong performance, with double-digit current value growth despite the slowdown seen in Vietnam’s economic growth rate. As Vietnamese consumers are still confident in the positive performance ...

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Country Report

Home Care in Pakistan

Feb 2017

Home care continues to grow steadily due to increasing awareness amongst consumers and lower than expected inflation in manufacturing costs, which resulted in manufacturers not needing to increase their unit prices. This also helped in maintaining ...

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