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Country Report

Bleach in Canada

Over the review period bleach exhibited a steady decline. Product developments in other home care categories captured share from pure bleach, underpinning the decline. Over the review period leading brands such as Scrubbing Bubbles, Tide and ...

Feb 2013 | US$900| Add to cart | View details

Country Report

Bleach in Switzerland

The negative image of bleach amongst Swiss consumers caused a shift to surface care and toilet care products that contain small amounts of bleach. The raw materials used in the production of household bleach are chlorine and caustic soda, both of ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Bleach in Slovenia

The leading bleach brands in Slovenia, Arekina and Varikina, have changed hands numerous times over the years. Ownership changes, combined with more sophisticated consumer habits, have seen Slovenians rapidly turn away from bleach in favour of other ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Bleach in Chile

Bleach enjoyed strong growth in both volume and value terms in 2011, although its performance was lower than in 2010 as consumption stabilised. Following the earthquake in 2010, Chileans were concerned with disinfecting destroyed areas to avoid ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Bleach in Dominican Republic

During 2011, the consumption of bleach was pushed and maintained by constant advertisement campaigns by government institutions in order to prevent cholera and dengue. Both diseases are huge threats to the Dominican population due the prevalence of ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Bleach in Romania

The performance of bleach was mainly the result of the advertising campaigns of Ace as providing a whitening effect without affecting the laundry, which has created the perception of bleach as a laundry product rather than a surface cleaner or ...

Jan 2013 | US$900| Add to cart | View details

Passport

Passport Bleach Americas

Subscribe to the Passport online intelligence service: strategic analysis of trends and opportunities through an interactive database on your categories and your countries. Give your team the industry's most respected international market research.

Dec 2012 | US$12,500| Add to cart | View details

Passport

Passport Bleach Asia Pacific and Australasia

Subscribe to the Passport online intelligence service: strategic analysis of trends and opportunities through an interactive database on your categories and your countries. Give your team the industry's most respected international market research.

Dec 2012 | US$12,500| Add to cart | View details

Passport

Passport Bleach Eastern Europe

Subscribe to the Passport online intelligence service: strategic analysis of trends and opportunities through an interactive database on your categories and your countries. Give your team the industry's most respected international market research.

Dec 2012 | US$12,500| Add to cart | View details

Passport

Passport Bleach Middle East and Africa

Subscribe to the Passport online intelligence service: strategic analysis of trends and opportunities through an interactive database on your categories and your countries. Give your team the industry's most respected international market research.

Dec 2012 | US$9,500| Add to cart | View details

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LATEST ANALYST INSIGHT FOR THE HOME CARE INDUSTRY