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Country Report

Air Care in Azerbaijan

Towards the end of the review period, sales in the air care category were driven by consumers’ increasing interest in more sophisticated products related to home care. It is not very traditional for Azerbaijani consumers to use candle air fresheners ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Bleach in Azerbaijan

In Azerbaijan, consumers use bleach for laundry (whitening) purposes. Bleach was a popular product during the Soviet times. Many Azerbaijani consumers believe that chlorine bleach provides superior levels of hygiene than alternative home care ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Dishwashing in Azerbaijan

In 2011 dishwashing products was dominated by hand dishwashing, with automatic dishwashing accounting for only 23% share in current value terms, largely due to the high-priced nature of automatic dishwashing products. The reason behind such dominance...

Jun 2012 | US$900| Add to cart | View details

Country Report

Home Insecticides in Azerbaijan

Insecticides are widely used by Azerbaijanis in their everyday lives. Even decreased purchasing power of consumers has not stopped people from using these products due to their convenience. Companies continuously stress that their products has ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Laundry Care in Azerbaijan

Towards the end of the review period, consumers continued to become more optimistic about the future. The growing number of new households, alongside the increase in the penetration of washing machines, has enabled manufacturers to increase prices ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Home Care in Azerbaijan

The overall performance of home care in retail volume sales was stronger in 2011 when compared to the review period average. Consumers have become more confident compared to the period of financial instability, and this led to an increase in both ...

Jun 2012 | US$2,400| Add to cart | View details

Country Report

Polishes in Azerbaijan

Due to increasing disposable incomes, the demand for professional products such as for floor and furniture polish was rising towards the end of the review period. Compared to the review period average, the category saw a higher performance in 2011 in...

Jun 2012 | US$900| Add to cart | View details

Country Report

Surface Care in Azerbaijan

The popularity of multipurpose cleaners is increasing, as they offer a lot in one bottle, and thus occupy less space. These products are designed for use on different types of surfaces. Multi-purpose cleaners remained the second largest surface care ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Toilet Care in Azerbaijan

Consumer awareness of products within the toilet care category and their popularity continued to grow in 2011 due to media exposure, wider availability and increased awareness about the use of specialised toilet care products. In line with ...

Jun 2012 | US$900| Add to cart | View details

LATEST ANALYST INSIGHT FOR THE HOME CARE INDUSTRY