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Country Report

Toilet Care in Austria

Consumers not only care about achieving clean and odour-free toilets, but also about how these results are achieved. As such, they have preferred brands, which led to 4% value growth with sales reaching EUR37 million in 2011. Due to the importance of...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Polishes in Austria

As shoe polishes represented 61% of polishes, it largely drove category growth and led polishes to experience a shy 1% value growth in 2011. Within shoe polish, a shift to sports shoes that require textile cleansers rather than polishes led to lower ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Austria

The influx of innovations and the consequential increase in complexity and extension in the product range led to a dynamic growth of 6% in value terms in 2011. Consumers continued decorating their home with air care products that create a special ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Austria

In 2011, there was an especially warm summer again, leading to continued demand for home insecticides that led to 6% value growth. Whilst hotter summers are highly welcomed by consumers, they also bring unpleasant effects. This mostly affected the ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Austria

Overall 2011 home care experienced little movement in value growth but a small decline in volume terms as consumers opted for more expensive, but concentrated and combined products. Increasingly busy lifestyles leave less time to clean, driving ...

Aug 2012 | US$2,400| Add to cart | View details ›

Country Report

Laundry Care in Austria

Laundry care activities are among the most prevalent of household chores in Austria. As such, consumers opted for more concentrated, but higher priced specialised items that led to a decline in volume sales but 2% growth in value sales in 2011. The ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Austria

In dishwashing, manufacturers responded to the trend towards multi-benefit products that combine the functions of cleaning agent, dishwashing salt and rinsing agent due to lack of time among consumers and a shift to convenience. Dishwashing value ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Austria

Busy lifestyles mean consumers face increasing time limitations to deal with household tasks. Consumers increasingly focus on their jobs and career objectives that require increasing commitment and longer working hours. Therefore, surface care ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Austria

Consumers considered bleach as one of the most environmentally hostile products. As opposed to many countries where the scent of bleach was associated with cleanliness, Austrians associated bleach with being too abrasive on the skin and bad for the ...

Aug 2012 | US$900| Add to cart | View details ›

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