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Country Report

Toilet Care in Australia

Growth in toilet care has slowed as consumers begin to place less importance on the category in contrast to laundry care and dishwashing, for example. In 2011, the category posted a marginal current value decline against a review period CAGR of 3%. ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Australia

Product innovation and heavy advertising spend maintained interest in the category in 2011 in Australia. As many global markets experienced a decline due to poor economic conditions, house- proud Australians embraced new product offerings from ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Australia

Bleach continued to struggle to maintain sales in 2011 as product innovations in laundry care and surface care offered viable alternatives. In laundry care, in-wash stain removers offered a colour safe alternative to bleach with comparable results ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Australia

Value growth continued throughout 2011 as consumers continued to move to higher-priced tablets in automatic dishwashing. Automatic dishwashing tablets now account for around 64% of automatic dishwashing value sales but it is unlikely that this growth...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Australia

Favourable weather conditions and product innovation were the main drivers behind the category’s 8% current value growth rate in 2011. Electric insecticides continued to register among the strongest current value growth of 12%. Product innovation in ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Australia

Major players and local manufacturers continued to innovate in 2011 with new product variants and new value propositions. Heavy advertising budgets which included mass-media channels such as television maintained interest in the price ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Australia

Whilst Australians watched as the rest of the developed world battled uncontrollable government debt and collapsing financial markets, at home an unprecedented resources boom coupled with record commodity prices left Australia with its best terms of ...

Jun 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Australia

Polishes continued to attract little interest from consumers in 2011 as a number of key players control their respective categories. Fashion and lifestyle trends continued to move against shoe polish, while more convenient alternatives to furniture ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Australia

Solid 5% current value growth in 2011 was fuelled by multi-purpose cleaners, window/glass cleaners and household antiseptics/disinfectants. Multi-purpose cleaners registered current value growth of 5% as manufacturers continued to highlight their ...

Jun 2012 | US$900| Add to cart | View details ›

LATEST ANALYST INSIGHT FOR THE HOME CARE INDUSTRY

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