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Country Report

Bleach in Belgium

Bleach is a traditional and popular home care product in Belgium, one of the few disinfectants available. Sales increased more than usual in 2011 as bleach saw a rare price increase. The category was also more dynamic in volume terms as consumers ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Belgium

There has been no significant innovation in dishwashing detergents in 2011. The main driver behind the 8% value growth of dishwashing products is all-in-one automatic dishwashing tablets and additives which registered current value growth of 11% and ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Belgium

Sales of home insecticides are largely dependent on the weather, which is rather unpredictable in Belgium. A wet summer, for instance, is likely to dampen sales of insecticides for mosquitoes or flies. There are typically less sales in urban than ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Belgium

Ultra-concentrated liquid detergents are still a key driver of value sales of laundry care products in Belgium. Key manufacturers continue to strongly market the efficiency and environmental benefits of greener products and the main Belgian ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Belgium

There were numerous new product launches in the Belgian home care market in 2011. Product innovation focused on concentrated and ultra-concentrated laundry care, eco-friendly products, and convenience in terms of ease of use and packaging. Belgian ...

Oct 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Belgium

The maturity of polishes, a lack of innovation and changing consumer habits are preventing category growth. Also, new product development in surface care is cannibalising sales of polish products. In 2011, only metal polish registered value growth ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Belgium

Although multi-purpose detergents are still registering strong growth, Belgian consumers are increasingly looking for surface care detergents which target specific surfaces and tasks. The success of kitchen and bathroom cleaners and descalers is ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Belgium

The main driving force behind the category in 2011 was powerful toilet care products. Consumers appreciate powerful cleaning products for the toilet and are willing to pay higher prices for them. As a result, there were quite a few new products in ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Belgium

Air care sales remained static in 2011. With increasing environmental concern, air care products are losing favour among Belgian consumers.

Oct 2012 | US$900| Add to cart | View details ›

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