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Country Report

Bleach in Belarus

The vast majority of bleach products on offer are chlorine based, which is increasingly considered harmful to health. Product variety did not increase in 2011, being limited to a few leading brands with the three most popular scents – pine/forest, ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Dishwashing in Belarus

Demand for dishwashing products in Belarus remained fairly stable in the review period in the whole, as such products are used regularly in an almost every household, and are considered as essential products. Additionally, market players keep ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Home Insecticides in Belarus

Sales of insecticides in Belarus have seasonal character. Summer of 2011 was warm. The average temperature across the country for the summer season exceeded the climatic norm. Such a warm summer in Belarus has occurred about once every 15 years. ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Laundry Care in Belarus

Laundry care is the largest category in home care in terms of retail value sales, which makes it the most attractive to investors. In 2011, as in all previous years, most laundry care products were imported brands, but the situation began to change ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Home Care in Belarus

In 2011 Belarus was going through economic crisis. According to the national statistics, prices for home care products more than doubled in 2011 compared with prices in December 2010. This was due to the national currency devaluation in 2011. Price ...

Jun 2012 | US$2,400| Add to cart | View details

Country Report

Polishes in Belarus

In 2011, volume sales of polishes in Belarus declined by an impressive 34%. The main reason behind this was the poor performance of the largest polishes category, shoe polish, where volume sales declined by 37%. Consumers were trading down in this ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Surface Care in Belarus

Belarusians pay more and more attention to cleanliness of their homes with increasing consumer interest in surface care products in general, and in both task-specific and multipurpose products in particular. Consumers are interested in efficient and ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Toilet Care in Belarus

Consumer awareness of products within the toilet care category and their popularity continued to grow in 2011 in spite of current economic downturn, due to media exposure, the wider availability of products and increased awareness about the use of ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Air Care in Belarus

Air care performance in Belarus in 2011 was affected by the economic downturn, and demonstrated a decline in volume sales by an almost 12%. In crisis conditions with less disposable income to spend, many households were paying less attention to their...

Jun 2012 | US$900| Add to cart | View details

LATEST ANALYST INSIGHT FOR THE HOME CARE INDUSTRY