Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Air Care in Brazil

Air care was one of the best performing categories within home care in 2011. Rising disposable incomes, combined with investment by the leading manufacturers in novelties and strong advertising campaigns, contributed to the strong performance ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Brazil

The versatility of bleach, combined with rising disposable incomes amongst low-income consumers, were the main reasons behind the strong performance experienced by bleach in 2011, with growth of 13% in current value terms, compared with a CAGR of 9% ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Brazil

The growth of dishwashing products in 2011 was boosted by low-income consumers switching from bar detergent, which is commonly used to wash dishes, to hand dishwashing products. With few innovations in hand dishwashing, which accounts for the bulk of...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Brazil

The main trend in home insecticides in 2011 was the success of battery-operated electric insecticides, which send a spray of insecticide at pre-defined intervals, similar to the concept of electric air fresheners. Ceras Johnson and Reckitt Benckiser ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Brazil

Increasing incomes amongst lower- and middle-income groups boosted sales of laundry care products in 2011, with consumers not only increasing their consumption, but also opting for value-added products, including eco-friendly formulae and packaging, ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Brazil

Home care continued to perform well in 2011, driven by the introduction of novelties and higher-value products, such as standard and concentrated liquid detergents, concentrated liquid fabric softeners and pre-treaters. Rising purchasing power, in ...

Aug 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Brazil

With women in the workforce having less time to dedicate to cleaning the home, Brazilians increasingly opted for furniture and furnishings and floor coverings which require low maintenance, such as floor tiles and wooden laminates. As a result, ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Brazil

Rising incomes positively impacted sales of surface care products. Whilst lower-income groups tended to increase the volume of basic products purchased, middle- and higher-income consumers purchased added-value products, bringing greater comfort and ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Brazil

Rising disposable incomes, notably amongst the emerging middle-classes, contributed significantly to increasing sales of toilet care products, in particular value-added products. The greatest challenge remains to cater to lower-income groups, ...

Aug 2012 | US$900| Add to cart | View details ›