Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Surface Care in Bulgaria

As consumers increasingly accept more specialised surface care products, appreciating the time-saving and other qualities of these products compared to traditional methods, the category registered growth throughout the review period.

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Bulgaria

Manufacturers developed their lines to cover all the categories of toilet care during the review period. As a result of the introduction of not only new products but also new formats, as well as effective advertising (eg for the Bref brand by Henkel ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Bulgaria

Air care displayed a continued increase in value sales over the review period, supported by the increased purchasing power of consumers, as well as their growing sophistication and interest in products that help them to improve their homes. Johnson ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Bulgaria

Value sales of bleach, which declined by 1% in 2008-2009, increased again slowly in 2010 and more rapidly with a 4% rise in 2011. In Bulgaria bleach remains a relatively popular product, largely because it can be used for a range of cleaning tasks, ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Bulgaria

In 2011, there were two diverging trends in the dishwashing category. Hand dishwashing saw 4% value growth, while automatic dishwashing saw a 9% value sales rise. As dishwashers are gaining increased penetration in Bulgaria, so demand for automatic ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Bulgaria

Demand for home insecticides is very seasonal, as the hot temperatures and high humidity of summer are perfect conditions for many insects to proliferate, which increases the demand for these products.

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Bulgaria

Concentrated forms of detergents have been gaining ground, with concentrated powder detergents’ value sales growing by 9% and those of concentrated liquid detergents increasing by 5% in 2011. At the same time, standard powder detergents saw a value ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Bulgaria

Despite continuing economic uncertainty, the home care category posted strong growth in 2011 in Bulgaria, an improvement on the weaker growth seen earlier in the review period. This situation is spurred by the significant reduction of prices because ...

Oct 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Bulgaria

Earlier in the review period consumers were influenced by new product developments in furniture polish, purchasing modern products that claimed to offer effective care for furniture. This meant furniture polish saw the fastest growth over the review ...

Oct 2012 | US$900| Add to cart | View details ›