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Country Report

Surface Care in Chile

Solid 8% current value growth in 2011 was fuelled by multi-purpose cleaners, window/glass cleaners and household antiseptics/disinfectants. Multi-purpose cleaners registered current value growth of 9% as manufacturers continued to highlight their ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Bleach in Chile

Bleach enjoyed strong growth in both volume and value terms in 2011, although its performance was lower than in 2010 as consumption stabilised. Following the earthquake in 2010, Chileans were concerned with disinfecting destroyed areas to avoid ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Toilet Care in Chile

In 2011, toilet care rebounded, increasing overall current value sales by 10% to reach CLP8.8 billion. The economy is recovering, increasing the purchasing power of Chilean consumers. This not only allows regular consumers to buy more expensive and ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Polishes in Chile

Polishes consists of traditional products which are suffering from low consumer demand and saturation. The busy lifestyles of Chilean consumers restrict the time allocated to household chores such as polishing, which is generally considered to be ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Air Care in Chile

Value sales rose by 11% in 2011, representing an improvement compared with the review period CAGR of 8%. Stronger growth towards the end of the review period was due to the positive economic performance and lower unemployment. Growth was also linked ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Home Insecticides in Chile

During 2011, a large variety of brands entered home insecticides driving prices up due to the increased demand for these products. Most of them were concentrated in spray/aerosol products as this is the most developed category. Companies are also ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Home Care in Chile

Value sales of home care products increased in 2011 due to higher average unit prices in the main home care categories. Average prices were in line with the inflation rate of 3.3% in 2011. In volume terms, sales of home care products were stable in ...

Jan 2013 | US$2,400| Add to cart | View details

Country Report

Laundry Care in Chile

The consolidation of the market during 2011 promoted sales of value-added products as, even if they are more expensive, consumers are looking for products that effectively clean clothes, remove stains and have a pleasant fragrance.

Jan 2013 | US$900| Add to cart | View details

Country Report

Dishwashing in Chile

Economic growth during the early part of the review period encouraged new trends in dining that continued to develop to the end of the review period. There was, for example, strong growth in the number of restaurants in the country and feasts to ...

Jan 2013 | US$900| Add to cart | View details

LATEST ANALYST INSIGHT FOR THE HOME CARE INDUSTRY