You are here: HomeSolutionsIndustriesHome Care
RSS print my pages

Filter Summary

Colombia

results

 

Country Report

Surface Care in Colombia

Although lower-income households prefer multi-purpose cleaners because of the price, companies continue developing cleaners for specific surfaces for high-income consumers who are able to afford them. For example, SC Johnson & Son Colombiana SA has ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Colombia

Toilet care products is the smallest category in home care due to the availability of substitute products, such as bleach, which consumers can find in the market with properties of cleaning, deodorising and disinfecting. Toilet care products tend to ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Colombia

In 2009, Poett from Clorox de Colombia SA entered in Colombia, making companies innovate to withstand the competition. One of the product lines Poett helped invigorate was fresheners for surfaces such as curtains, furniture and clothing.

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Colombia

Bleach continues selling well in Colombia as consumers feel that chlorine helps obtain excellent results when cleaning any type of surface. The versatility and low price of the product mean that consumers of any income segment, but especially the ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Colombia

In Colombia the demand for automatic dishwashing is still small, accounting only for 1% of total retail value sales, with powdered products the most common. However, during the last quarter of 2010 the entrance of a new brand, Finish from Reckitt ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Colombia

Due to increasing rain in Colombia, home insecticides, saw strong growth in 2011 thanks to the increasing presence of insects such as mosquitoes in the whole country.

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Colombia

Standard powder detergents continues to have the highest presence in Colombia, particularly because Colombian consumers think that liquid detergent is only for delicate clothes. In addition, standard powder detergent is also used to clean other ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Colombia

Home care sales saw steady growth in 2011, although with growth rates just slightly lower than in 2010. In general, companies have targeted the segmented Colombian consumer market, trying to balance the demands of high-income shoppers looking for ...

Jun 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Colombia

International companies such as Reckitt Benckiser de Colombia SA and SC Johnson & Son Colombiana SA and domestic companies such as Simoniz SA and Beisbol de Colombia SCA recognise that this category is based on mid- and high-income consumers, seeking...

Jun 2012 | US$900| Add to cart | View details ›

LATEST ANALYST INSIGHT FOR THE HOME CARE INDUSTRY

market