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Croatia

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Country Report

Toilet Care in Croatia

ITBs still dominate as a format in toilet care, with 66% of value sales in 2011. Rim blocks advance faster than rim liquids.

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Croatia

Although modest in growth, 2010 at least managed to hold sales at largely the same level, enduring the decline in disposable household income. However, as the economic downturn is prolonged in Croatia, consumers tighten their belts and start saving ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Croatia

2011 brought nothing new to the bleach category. Efforts to replace chlorine-based bleach with oxygen-based products from 2010 were still in force in 2011. While the 1% decline in volume sales was in line with the negative trend of the review period,...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Croatia

Dishwashing seems to react less to problematic economic periods, declining in sales, but not as much as some other home care categories. The reason for this is the relative perception of dishwashing as a basic domestic operation, and the relatively ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Croatia

The global economic downturn also had a negative impact on insecticides in Croatia. Consumers usually perceive insecticides as being of minor importance for a household, and are ready to use traditional alternatives to fight insects in order to save ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Croatia

With the emergence of concentrated laundry detergents back in 2008, when manufacturers used this to increase unit price of detergents, high unit prices have remained in Croatia. Detergents, being the overwhelming laundry format with 71% of value ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Croatia

While other fast moving consumer goods markets in Croatia demonstrated signs of recovery, or are expected to achieve growth in the foreseeable future, home care has declined in value terms continuously since 2008. The main reason for this is the ...

Jul 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Croatia

Furniture polish products are on their way to representing the prevalent niche in the polishes category. In 2011 this category managed to account for 47% of total value sales, due to the fact that furniture polishes are much more frequently ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Croatia

Instead of loosening the grip on household finances, Croatians have continued to economise with surface care products, resulting in the largest drop in sales yet.

Jul 2012 | US$900| Add to cart | View details ›

LATEST ANALYST INSIGHT FOR THE HOME CARE INDUSTRY

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