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Market research for the home care industry

Euromonitor has the world’s most comprehensive research on the home care industry. We monitor and analyse industry trends in home care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in home care include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Air Care in Sweden

What limits the sales level and growth of air care products in Sweden is still that Swedes question the health and environmental aspects of scented candles and sprays. For example, medical research has shown that the active ingredient in sprays can ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Bleach in Sweden

The introduction of more-versatile products from, for example, surface and laundry care, continued to have a negative effect on sales of bleach products in Sweden in 2013. Surface care products offer Swedes greater convenience as the consumer may ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Dishwashing in Sweden

The overall dishwashing industry in Sweden was mostly influenced in 2013 by the continued increase in the number of single-person households and a tendency to hand wash dishes as opposed to using an automatic dishwasher. This is one of the reasons ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Home Insecticides in Sweden

New legislation was put in place in Sweden during September 2013 that affected biocide products, ie products that can kill living organisms. The legislation makes it more expensive to develop new products with an increased application fee and tougher...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Sweden

The top three players within laundry care in Sweden, Unilever Sverige, Procter & Gamble Sweden and ICA Sverige, continued to grow in 2013 at the expense of smaller companies. Together they moved their combined value share from 59% in 2012 to 62% in ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Home Care in Sweden

Retail value sales of home care products in Sweden increased marginally in current terms in 2013. Increased unit prices was the main cause of this as volume sales declined marginally in the same year. The average unit price of home care products ...

Jul 2014 | US$2,400 | Add to cart | View details

Country Report

Polishes in Sweden

Polishes continued to decline in 2013 due to a change in product demand, as Swedes were more commonly purchasing products that were pre-coated and of a different material to save them the hassle and time of having to polish their floors, furniture ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Surface Care in Sweden

Excluding wipes, multi-purpose cleaners was one of two product groups within surface care that registered current value growth in 2013. Swedes were increasingly choosing functionality and ease of use, and continued their migration over to ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Sweden

The limited functionality and new product offerings that occurred within toilet care products continued to hold back growth of the category in 2013. Toilet care products had a narrow area of use as at the end of the review period, and with few new ...

Jul 2014 | US$900 | Add to cart | View details

Company Profile

SC Johnson & Son Inc in Home Care

Privately owned SC Johnson & Son Inc is the world’s fourth largest home care manufacturer. This profile analyses the company’s efforts to meet the challenges presented by maturity and economic uncertainty in developed markets and evolving demand ...

Jul 2014 | US$525 | Pages: 35 | Add to cart | View details
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    Custom Research Projects

    Passport: Market intelligence systems

    Passport Home Care is the leading on-line market intelligence system for strategic, corporate and marketing planning.

    • Passport Air Care Americas
    • Passport Bleach Asia Pacific and Australasia
    • Passport Dishwashing Eastern Europe
    • Passport Insecticides Middle East and Africa
    • Passport Laundry Care Western Europe
    • Passport Polishes Americas
    • Passport Surface Care Asia Pacific and Australasia
    • Passport Toilet Care Eastern Europe

    A regional subscription delivers unrivalled levels of research and analysis for Home Care products, helping you make clear, confident decisions.

    Reference Books more ›

    Statistical Reference Handbook

    Statistical Reference Handbook

    Statistical Reference Handbook