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Market research for the home care industry

Euromonitor International has the world's most comprehensive research on the home care industry.

We monitor and analyse industry trends in home care globally, including in-depth global data on market share and market size down to specific national-level category information.

Categories in home care include:

A resource for your entire organization, Euromonitor International market research supports every level of your business, assisting in strategic development, marketing, mergers and acquisitions and brand management.

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Company Profile

Unilever Group in Home Care

Geographical expansion is the defining strategy in Unilever Group’s plan for its future by pushing its presence across developing and emerging markets. However, unlike its growth strategy the company limits itself to categories within which it is ...

Oct 2015 | US$570 | Pages: 55 | Add to cart | View details

Company Profile

Godrej Group in Home Care

Godrej Group has recently surfaced as a key home care player in the rapidly expanding Indian market, seeing its global position move from 69 in 2009 to 26 by 2014 with sales reaching US$444 million. The company competes with several international ...

Oct 2015 | US$570 | Pages: 44 | Add to cart | View details

Company Profile

Guangzhou Liby Enterprise Group Co Ltd in Home Care

Guangzhou Liby delivered the most dynamic growth among the top 10 players in 2014 based on robust consumer demand in its domestic Chinese market. The company competes with well-known multinational players including Procter & Gamble and Unilever, ...

Sep 2015 | US$570 | Pages: 46 | Add to cart | View details

Country Report

Air Care in Taiwan

Air care increased by 2% in current value terms to NT$706 million in 2014 as the pursuit of a high quality of life boosted the category’s performance. Hectic lifestyles encouraged consumers to purchase air care products that improved the quality of ...

Sep 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Bleach in Taiwan

Bleach generally has an unappealing odour, so consumers consider its ingredients harmful and dangerous. Most cleaners have bleach function; hence, consumers are shifting to other alternatives. With the growth of health awareness and eco-friendly ...

Sep 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Dishwashing in Taiwan

In 2014 a hand dishwashing scandal affected many domestic leading brands, including Magic Amah, Bai Lan, Orange House and Namchow. According to government sampling tests, these products conform to CNS standards but do not conform to Green Mark ...

Sep 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Home Insecticides in Taiwan

The sales performance of home insecticides is affected by weather conditions, and in 2014 typhoons and heavy rain storms saw a decrease. Consequently home insecticides declined 1% in current value terms in 2014 to stand at NT$1.4 billion.

Sep 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Laundry Care in Taiwan

Laundry care declines 1% in current value terms to reach NT$5.1 billion in 2014, and saw a constantly decline trend over the review period. This is attributed to changes in consumers’ cleaning habits and household hygiene practises. Moreover, recent ...

Sep 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Home Care in Taiwan

Consumers began to purchase private label tissue products in recent times, and consequently the value share of private label home care products increased over the review period. This is attributed to private label products actively improving in terms...

Sep 2015 | US$2,650 | Pages: 67 | Add to cart | View details

Country Report

Polishes in Taiwan

Polishes are still not considered essential products in Taiwan. Most Taiwanese consumers, especially younger people, do not have the time or habit of performing polishing tasks. Manufacturers’ efforts in terms of research and innovation are weak, and...

Sep 2015 | US$990 | Pages: 14 | Add to cart | View details

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    • Passport Insecticides Middle East and Africa
    • Passport Laundry Care Western Europe
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