Market research for the home care industry

Euromonitor has the world’s most comprehensive research on the home care industry. We monitor and analyse industry trends in home care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in home care include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Total: (801)

Company Profile

Lion Corp in Home Care

Lion Corp remains heavily dependent on its domestic Japanese market, which accounts for over 80% of its total home care sales. Lion is committed to reducing its reliance on this mature and highly competitive market by penetrating high-growth emerging...

Jun 2013 | US$525| Add to cart | View details ›

Country Report

Toilet Care in Nigeria

The increasing number of modern urban houses with sophisticated facilities, combined with the marketing activities of competing producers to push their brands, stimulated growth in 2012. Given the task-specific nature of toilet care and consumers’ ...

Jun 2013 | US$900| Add to cart | View details ›

Country Report

Air Care in Nigeria

Air care continues to develop well, with new product types entering the category to boost growth. Candle air fresheners arrived in significant quantities in 2011 and are benefitting from increased interest in newer types of air fresheners. Thus, they...

Jun 2013 | US$900| Add to cart | View details ›

Country Report

Bleach in Nigeria

The current value growth of bleach was strong in 2012 as Hygiene Products Ltd’s marketing of its Hypo brand helped stimulate demand in the category. In a category where marketing activities had been low key, Hygiene Products Ltd’s aggressive ...

Jun 2013 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Nigeria

As consumers become increasingly sophisticated given the better economic conditions and rising incomes, they seek more convenient ways to wash their dishes, which are offered by more established brands in dishwashing. This is more prevalent in urban ...

Jun 2013 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Nigeria

Insects pose some of the greatest dangers to health in Nigeria and home insecticides therefore feature routinely on shopping lists. This ensures stable demand for these products, also boosted by the rising population, with most neighbourhoods ...

Jun 2013 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Nigeria

The continued ban on importing certain subcategories of laundry care (principally soaps and detergents) by the government helped producers expand their retail sales share and reach in 2012. The local producers favoured by this policy were able to ...

Jun 2013 | US$900| Add to cart | View details ›

Country Report

Home Care in Nigeria

The home care category continued to follow a positive trajectory as the desire for convenience, consumer sophistication, the improved economy and increasing population drove its growth. Consumers continue to strive for more convenient ways to manage ...

Jun 2013 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Nigeria

Polishes are very much task specific in nature and have no strong competition from alternatives, hence, the category continues to post strong year-on-year growth. Consumers are becoming more sophisticated with a need to maintain their shoes and ...

Jun 2013 | US$900| Add to cart | View details ›

Country Report

Surface Care in Nigeria

Consumers are becoming increasingly more sophisticated and better informed and have higher disposable incomes due to Nigeria’s positive economic growth. Hence, they are able to spend more on task-specific brands given the convenience such products ...

Jun 2013 | US$900| Add to cart | View details ›

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