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Market research for the home care industry

Euromonitor has the world’s most comprehensive research on the home care industry. We monitor and analyse industry trends in home care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in home care include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Bleach in the United Arab Emirates

In 2013 consumers continued to build on the laundry hygiene trend, and used bleach to kill bacteria. Due to its disinfection properties it remains a must-have product in home care, and is believed to be the most efficient way to tackle bacteria at ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Dishwashing in the United Arab Emirates

In 2013, as consumers migrated to more sophisticated products, automatic dishwashing became more popular, mainly driven by product innovation. In particular, dishwashing liquids and tablets and dishwashing additives grew, due to premiumisation and an...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Home Insecticides in the United Arab Emirates

In 2013 home insecticides continued to be dominated by spray/aerosol insecticides, as the most popular format for eliminating insects. This is mainly because spray/aerosol insecticides are more effective in large spaces, whilst electric insecticides ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in the United Arab Emirates

In 2013 consumers continued to migrate to more value-added laundry products within laundry care. Growing demand was seen for more sophisticated products, due to rising consumer confidence and disposable incomes, and the need for convenient formats of...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Home Care in the United Arab Emirates

With economic recovery back on track in the United Arab Emirates, the home care market benefited from stronger consumer confidence and growing work opportunities, driving higher numbers of expatriates into the country. The political instability ...

Apr 2014 | US$2,400 | Add to cart | View details

Country Report

Polishes in the United Arab Emirates

With the steady improvement in economic conditions in the United Arab Emirates and more job openings, this positively influenced the polishes category in 2013, as in 2012. In addition, the trend towards more formal attire influenced shoe polish, as ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Surface Care in the United Arab Emirates

In 2013 there was increased awareness of antibacterial products and health, mainly led by marketing campaigns carried out by multinational brands such as Dettol by Reckitt Benckiser through television commercials. This also encouraged consumers to ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in the United Arab Emirates

The health awareness drive as a result of government initiatives, as well as multinational brands emphasising healthier ingredients through product labelling, boosted sales for the toilet care category, as consumers continued to become more aware of ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Air Care in Egypt

Retail value sales saw healthy growth of 4% in 2013. This was mainly driven by car air fresheners. Car air fresheners remained highly affordable at an average unit price of E£5.20 per unit in 2013 and this fact combined with heavy pollution in Egypt ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Bleach in Egypt

In 2013, bleach continued to be seen as a household cleaning staple in Egypt and was used in the cleaning of tiles, floors, kitchen surfaces and bathrooms, amongst other things. Thus, it continued to see dynamic volume growth in 2013 as population ...

Apr 2014 | US$900 | Add to cart | View details
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Custom Research Projects

Passport: Market intelligence systems

Passport Home Care is the leading on-line market intelligence system for strategic, corporate and marketing planning.

  • Passport Air Care Americas
  • Passport Bleach Asia Pacific and Australasia
  • Passport Dishwashing Eastern Europe
  • Passport Insecticides Middle East and Africa
  • Passport Laundry Care Western Europe
  • Passport Polishes Americas
  • Passport Surface Care Asia Pacific and Australasia
  • Passport Toilet Care Eastern Europe

A regional subscription delivers unrivalled levels of research and analysis for Home Care products, helping you make clear, confident decisions.

Reference Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook