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Market research for the home care industry

Euromonitor has the world’s most comprehensive research on the home care industry. We monitor and analyse industry trends in home care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in home care include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Dishwashing in Malaysia

Dishwashing registered lower current value growth for the year 2013 than in the previous year. Innovative technological advances led to an increase in automated processes. As a result, hand dishwashing registered slower current value growth in 2013 ...

Sep 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Home Insecticides in Malaysia

For the year 2013, home insecticides registered value sales of RM426 million, of which RM254 million came from spray/aerosol insecticides, RM102 million from insecticide coils, RM47 million from electric insecticides, RM23 million from other home ...

Sep 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Laundry Care in Malaysia

Sales of carpets gradually shrank over the review period. Timber and marble were the more-common choices as flooring material in Malaysia due to their durability and easy maintenance. As a result of low demand for carpet cleaners, some manufacturers ...

Sep 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Home Care in Malaysia

Home care generated current value growth of 3% in 2013 and rose at a current CAGR of 4% over the review period. Similarly, all major categories within home care registered current value growth over the review period. The best performance from a major...

Sep 2014 | US$2,400 | Pages: 73 | Add to cart | View details

Country Report

Polishes in Malaysia

Polishes registered current value growth in 2013 to achieve sales of RM27 million, of which RM21 million came from shoe polish, RM4 million came from furniture polish and RM2 million from metal polish.

Sep 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Surface Care in Malaysia

Surface care registered higher current value growth in 2013 compared with the previous year. Bathroom cleaners was the best performer with 6% current value growth, followed by wipes (excluding starter kits/sweepers/sticks) with a value growth of 5%, ...

Sep 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Toilet Care in Malaysia

Toilet care registered current value growth in 2013 to reach sales of RM41 million, of which RM30 million came from toilet liquids, RM8 million from in-cistern devices and RM3 million came from rim liquids.

Sep 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Air Care in Malaysia

Air care registered 7% current value growth in 2013, which was a lower increase than in 2012. Car air fresheners registered the highest value sales in 2013 at RM72 million, followed by electric air fresheners at RM28 million. The lowest value sales ...

Sep 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Bleach in Malaysia

Bleach recorded current value growth of 1% in 2013, which continued the decline of previous years.

Sep 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Air Care in Austria

Air care is benefiting from growing consumer demand for greater freshness and a pleasant ambience at home. With increasingly busy lifestyles and a growing amount of stress at work, consumers are retreating to home and see it as an oasis of peace and ...

Aug 2014 | US$900 | Add to cart | View details
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    Custom Research Projects

    Passport: Market intelligence systems

    Passport Home Care is the leading on-line market intelligence system for strategic, corporate and marketing planning.

    • Passport Air Care Americas
    • Passport Bleach Asia Pacific and Australasia
    • Passport Dishwashing Eastern Europe
    • Passport Insecticides Middle East and Africa
    • Passport Laundry Care Western Europe
    • Passport Polishes Americas
    • Passport Surface Care Asia Pacific and Australasia
    • Passport Toilet Care Eastern Europe

    A regional subscription delivers unrivalled levels of research and analysis for Home Care products, helping you make clear, confident decisions.

    Reference Books more ›

    Statistical Reference Handbook

    Statistical Reference Handbook

    Statistical Reference Handbook