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Market research for the home care industry

Euromonitor has the world’s most comprehensive research on the home care industry. We monitor and analyse industry trends in home care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in home care include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Air Care in Austria

Air care is benefiting from growing consumer demand for greater freshness and a pleasant ambience at home. With increasingly busy lifestyles and a growing amount of stress at work, consumers are retreating to home and see it as an oasis of peace and ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Bleach in Austria

The growing influence of the health and wellness trend is negatively influencing bleach. Many consumers associate bleach with a substance that can be potentially harmful to the skin and the respiratory system and are thus not willing to take any ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Dishwashing in Austria

Dishwashing was influenced by two trends in 2013. First, the increasing number of environmentally-friendly consumers caused an increase in the number of households in Austria that own a dishwasher. According to Euromonitor International, the ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Home Insecticides in Austria

According to several articles from the daily press, such as DerStandard, DiePrese and Profil, Austria was faced with one of the strongest water floods in 2013 since 2002. While citizens of Austria are used to high tides of the river Danube, the ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Austria

Laundry care was influenced by two factors in 2013. On the one hand, the increasingly busy lifestyles of Austrians triggered new strong demand for convenient products. On the other hand, consumers went further and demanded additional product benefits...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Home Care in Austria

The overall home care market recorded a good performance in 2013. While air care, home insecticides, dishwashing and toilet care were able to record the best performances in value terms benefiting from greater consumer demand for convenient and ...

Aug 2014 | US$2,400 | Add to cart | View details

Country Report

Polishes in Austria

With more modern lifestyles, the attitudes of Austrians towards home and living are changing. The faster pace of life leaves a little free time for everyday household chores. Consumers are thus increasingly turning to furniture and household surfaces...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Surface Care in Austria

Surface care is influenced by the growing consumer demand for clean households which are free of bacteria in 2013. With growing environmental and health awareness of Austrians, the number of people who opt for tidy homes is also increasing. ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Austria

According to several articles found in the daily press, such as DiePresse and DerStandard, Austrians are becoming increasingly aware of the importance of toilet hygiene for their overall health. This is causing growing demand for products that not ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Air Care in Germany

Germany is a rather difficult market for air care products. On the one hand, there is relatively strong interest in products which can improve the atmosphere in consumers’ homes, including scents that remind them of good times, beautiful places or ...

Aug 2014 | US$900 | Add to cart | View details
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    Custom Research Projects

    Passport: Market intelligence systems

    Passport Home Care is the leading on-line market intelligence system for strategic, corporate and marketing planning.

    • Passport Air Care Americas
    • Passport Bleach Asia Pacific and Australasia
    • Passport Dishwashing Eastern Europe
    • Passport Insecticides Middle East and Africa
    • Passport Laundry Care Western Europe
    • Passport Polishes Americas
    • Passport Surface Care Asia Pacific and Australasia
    • Passport Toilet Care Eastern Europe

    A regional subscription delivers unrivalled levels of research and analysis for Home Care products, helping you make clear, confident decisions.

    Reference Books more ›

    Statistical Reference Handbook

    Statistical Reference Handbook

    Statistical Reference Handbook