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Market research for the home care industry

Euromonitor has the world’s most comprehensive research on the home care industry. We monitor and analyse industry trends in home care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in home care include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Surface Care in Romania

There are two main trends that could be observed in surface care in 2013, namely growth of private label products and a shift towards liquid products. They not only include economy products but also premium and green labels able to cater for all ...

Dec 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Toilet Care in Romania

Toilet care is a category which did not yet penetrate rural areas during the review period. The major challenge for 2013 was to convince the public in rural areas of the benefits of using toilet care products. Since a significant number of Romanian ...

Dec 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Air Care in Romania

According to representatives of air care manufacturers, private label products in air care represent the highest growth potential in 2013 and during the forecast period. In major supermarkets and hypermarkets private label already had 10% market ...

Dec 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Bleach in Romania

The main trend that could be observed in 2013 is a migration from bleach to detergents that have the same formula. Taking into account that these brands mostly belong to the premium or average price range, the number of customers who are expected to ...

Dec 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Dishwashing in Romania

In Romania dishwashing, as most other home care products, witnessed positive development, driven by recovering purchasing power which benefitted better-quality products in the first place. General performance of dishwashing is still defined by trends...

Dec 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home Insecticides in Romania

Home insecticides is witnessing a trend towards more eco-friendly, non-toxic products. Although these products currently have a small share of total sales, their share grew in 2013 and is expected to continue to grow, since they are attracting new ...

Dec 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Laundry Care in Romania

In Romania laundry care was supported by recovering purchasing power and consumer confidence. This allowed producers to offer Romanians new products. The same factors benefitted performance of higher-quality products. Consumers were more willing to ...

Dec 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Home Care in Romania

Romania’s economic growth picked up pace in 2013 as the recovery strengthened in the Eurozone, which buys the bulk of the country’s locally made goods, and consumers spent more. The country’s GDP was due to rise by 3.5%. Domestic demand continued to ...

Dec 2014 | US$2,400 | Pages: 73 | Add to cart | View details

Country Report

Polishes in Romania

Some of the customers who migrated to economy products returned to their previous purchasing habits in 2013. Premium products – a segment mostly defined by decrease between 2010 and 2012 – is expected to see timid growth rates in 2013 and further ...

Dec 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Surface Care in Uzbekistan

Housing trend continued in Uzbekistan, creating many new houses, apartments and flats. In addition to efforts of private citizens, the Government also invested in housing. In 2013, hundreds of new houses were built in the Government’s house ...

Nov 2014 | US$900 | Pages: 19 | Add to cart | View details
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    Custom Research Projects

    Passport: Market intelligence systems

    Passport Home Care is the leading on-line market intelligence system for strategic, corporate and marketing planning.

    • Passport Air Care Americas
    • Passport Bleach Asia Pacific and Australasia
    • Passport Dishwashing Eastern Europe
    • Passport Insecticides Middle East and Africa
    • Passport Laundry Care Western Europe
    • Passport Polishes Americas
    • Passport Surface Care Asia Pacific and Australasia
    • Passport Toilet Care Eastern Europe

    A regional subscription delivers unrivalled levels of research and analysis for Home Care products, helping you make clear, confident decisions.

    Reference Books more ›

    Statistical Reference Handbook

    Statistical Reference Handbook

    Statistical Reference Handbook

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