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Market research for the home care industry

Euromonitor has the world’s most comprehensive research on the home care industry. We monitor and analyse industry trends in home care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in home care include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Air Care in New Zealand

Air Wick introduced reed diffusers in 2013; however, the focus on television advertising did not happen until 2014. This is the only air care brand within reed diffusers in liquid air fresheners, with most brands being aromatherapy-based, sold ...

Aug 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Bleach in New Zealand

Bleach continues to struggle to be relevant. Many next generation consumers view bleach as a harsh chemical, and are looking for gentler ingredients to clean their homes. However, it has been noted that bleach incorporated within other surface care ...

Aug 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Dishwashing in New Zealand

Automatic dishwashing tablets continued to perform well in 2014, which was mainly attributable to strong innovation within the category. Brand leader Finish introduced Power & Pure to its range of tablets in 2014. These contain fewer chemicals (no ...

Aug 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Home Insecticides in New Zealand

The increasing availability of more natural and non-toxic brands for the elimination of insects continued to be a growing trend in 2014. Brands such as Eco SMART continued to offer products for insect control in non-aerosol packaging and non-toxic ...

Aug 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Laundry Care in New Zealand

2014 saw trends in terms of various pack sizes, and strong innovation within laundry care. The pack size is dependent on whether a detergent is standard or concentrated. Within concentrated powder detergents, pack sizes were reduced to include 500ml ...

Aug 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Home Care in New Zealand

In 2014 home care saw a slightly weaker performance than in 2013 in current value terms, and the growth rate was also lower than the current value CAGR for the review period. Nevertheless, growth was maintained. Competitive pricing amongst mainstream...

Aug 2015 | US$2,650 | Pages: 74 | Add to cart | View details

Country Report

Polishes in New Zealand

The polishes category is mostly seen as outdated and irrelevant to today’s cleaning chores. Time-poor consumers have little time to dedicate to cleaning, let alone spending time polishing surfaces. Interior trends have also changed, with a movement ...

Aug 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Surface Care in New Zealand

Wipes continued to have a major impact on surface care in 2014. These represent an easy and convenient way to wipe clean surfaces, and continue to be used for in-between cleans to keep surfaces sanitised and germ-free. In particular, all purpose ...

Aug 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Toilet Care in New Zealand

Toilet care is normally associated with strong formulations which kill germs and hygienically clean. Ingredients such as bleach have traditionally been used to effectively clean toilets; however, over the last three years green brands increased in ...

Aug 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Air Care in Thailand

As Thailand’s weather is getting warmer every year, Thai consumers are starting to purchase air conditioners again, but demand for air conditioners slowed down towards the end of the review period as the number of new condominium and housing projects...

Aug 2015 | US$990 | Pages: 21 | Add to cart | View details

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    Passport: Market intelligence systems

    Passport Home Care is the leading on-line market intelligence system for strategic, corporate and marketing planning.

    • Passport Air Care Americas
    • Passport Bleach Asia Pacific and Australasia
    • Passport Dishwashing Eastern Europe
    • Passport Insecticides Middle East and Africa
    • Passport Laundry Care Western Europe
    • Passport Polishes Americas
    • Passport Surface Care Asia Pacific and Australasia
    • Passport Toilet Care Eastern Europe

    A regional subscription delivers unrivalled levels of research and analysis for Home Care products, helping you make clear, confident decisions.
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