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Market research for the home care industry

Euromonitor has the world’s most comprehensive research on the home care industry. We monitor and analyse industry trends in home care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in home care include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Air Care in Iran

Air care benefited from increasingly crowded and polluted cities in Iran during the review period, due to strong population growth and ongoing urbanisation. Consumers thus became increasingly keen to use spray/aerosol air fresheners to freshen their ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Bleach in Iran

Bleach faced two challenging trends at the end of the review period. On the one hand, many low-income consumers continued to face a challenging economic situation at the end of the review period due to high inflation. Consequently, many of these ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Dishwashing in Iran

Hand dishwashing benefited from rising economic uncertainty in the middle of the review period and from a surge in the price of automatic dishwashing. This resulted in many owners of dishwashers returning to using hand dishwashing as they sought to ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Home Insecticides in Iran

Iran saw rapid population growth during the review period and also ongoing urbanisation, with urban housing struggling to meet growing demand. The country's cities are thus increasingly crowded, while difficult economic conditions resulted in many ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Laundry Care in Iran

Iran was hampered by 18% annual inflation and less than 2% real GDP growth in 2014. However, this represented a considerable improvement in comparison to its economic performance over 2012 and 2013, which saw considerably higher inflation and real ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Home Care in Iran

The review period saw striking current value sales growth for home care. This was partly driven by population growth and by urbanisation, with increasingly crowded and polluted cities boosting sales growth in many areas. However, current value growth...

Apr 2015 | US$2,400 | Add to cart | View details

Country Report

Polishes in Iran

Polishes benefited from a number of trends in 2014 in Iran. The country saw strong population growth during the review period and also saw ongoing urbanisation, with the urban population increasing by three percentage points during the review period ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Surface Care in Iran

There was strong growth in Iran's urban population during the review period, due to overall population growth and rising urbanisation. Increasingly crowded and polluted cities are meanwhile increasing consumers' focus on home hygiene and cleanliness,...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Iran

Toilet care mainly appeals to mid- to high-income consumers in Iran, due to carrying unit prices around three times the level of bleach. Many home care players meanwhile faced sharp increases in their production and distribution costs in 2014, due to...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Air Care in the US

After three consecutive years of growth from 2011 to 2013, air care witnessed a surprising 1% decline in 2014. The biggest shift in performance came in the form of car air fresheners, from 24% growth in 2012 and 16% growth in 2013 to a 4% decline in ...

Apr 2015 | US$900 | Add to cart | View details
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    Passport: Market intelligence systems

    Passport Home Care is the leading on-line market intelligence system for strategic, corporate and marketing planning.

    • Passport Air Care Americas
    • Passport Bleach Asia Pacific and Australasia
    • Passport Dishwashing Eastern Europe
    • Passport Insecticides Middle East and Africa
    • Passport Laundry Care Western Europe
    • Passport Polishes Americas
    • Passport Surface Care Asia Pacific and Australasia
    • Passport Toilet Care Eastern Europe

    A regional subscription delivers unrivalled levels of research and analysis for Home Care products, helping you make clear, confident decisions.

    Reference Books more ›

    Statistical Reference Handbook

    Statistical Reference Handbook

    Statistical Reference Handbook

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