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Market research for the home care industry

Euromonitor has the world’s most comprehensive research on the home care industry. We monitor and analyse industry trends in home care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in home care include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Air Care in Russia

2014 was a year of low or static growth in most home care categories in Russia. However, within air care, consumer demand remained strong enough in 2014 to ensure that volume sales continued growing. This can be explained by reference to the high ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Bleach in Russia

Bleach in Russia declined in volume by 3% in 2014. Bleach consumption in Russia declined constantly over the course of the review period as consumers have started to shift away from chlorine bleach towards products categorised under surface care, ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dishwashing in Russia

Growth in volume sales of dishwashing remained static in 2014, a situation which can be linked mainly to the combination of high inflation and weak growth in disposable household incomes. The influence of these factors was especially notable on the ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Home Insecticides in Russia

Given the negligible growth recorded in real incomes by Russian consumers towards the end of the review period, many home care categories registered static growth in 2014. High overall increases in the prices paid for many products led many ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Laundry Care in Russia

Several Russian consumer markets faced difficulties in 2014 amidst high inflation and minimal growth in the real incomes of consumers. The majority of Russian consumers remain highly price-sensitive, a situation which limits their options when making...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Home Care in Russia

Home care in Russia experienced a challenging period between 2010 and 2014. After the economic crisis of 2009, the market started to recover, although shifting to a much slower pace of growth. Since 2013, it has been under pressure from economic ...

Jul 2015 | US$2,650 | Add to cart | View details

Country Report

Polishes in Russia

Shoe polish volume sales declined by 4% in 2014, a drop which can be linked to the decline of shoe polish imports from Turkey, which previously accounted for 40% of total value sales in shoe polish. This decline in imports from Turkey can in turn be ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Surface Care in Russia

2014 witnessed an extreme slowdown of growth in consumer real disposable incomes, a trend which can be linked to the deterioration of the economic situation in the country, particularly to the price high inflation for consumer goods. As a result, ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Russia

During 2014, toilet care encountered weakened consumer demand, in common with many other home care categories, as a marginal decline was recorded in volume sales. Minimal growth in real disposable incomes led to consumers abstaining from purchasing ...

Jul 2015 | US$990 | Add to cart | View details

Company Profile

Procter & Gamble Co, The in Home Care

The world’s leading home care company, Procter & Gamble, is in the process of significant strategic reform. This profile analyses the company’s strategic emphasis on innovation and the development of new product areas, considers opportunities to ...

Jul 2015 | US$570 | Add to cart | View details
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    Passport: Market intelligence systems

    Passport Home Care is the leading on-line market intelligence system for strategic, corporate and marketing planning.

    • Passport Air Care Americas
    • Passport Bleach Asia Pacific and Australasia
    • Passport Dishwashing Eastern Europe
    • Passport Insecticides Middle East and Africa
    • Passport Laundry Care Western Europe
    • Passport Polishes Americas
    • Passport Surface Care Asia Pacific and Australasia
    • Passport Toilet Care Eastern Europe

    A regional subscription delivers unrivalled levels of research and analysis for Home Care products, helping you make clear, confident decisions.
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