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Market research for the home care industry

Euromonitor has the world’s most comprehensive research on the home care industry. We monitor and analyse industry trends in home care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in home care include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Dishwashing in Ukraine

Hand dishwashing continued to dominate sales of dishwashing at the end of the review period, accounting for 85% of overall value sales. These products were popular amongst more price-conscious Ukrainians due to offering lower prices and very active ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Home Insecticides in Ukraine

Home insecticides was not particularly dynamic in 2014 as manufacturers did not pay much attention to the development of this category, which is characterised by seasonal sales (concentrated during the warm season). This resulted in a lack of product...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Home Care in Ukraine

The Ukrainian home care market grew rapidly during the beginning and middle of the review period in both volume and value terms. This very rapid development slowed down in 2013 and became negative in 2014 due to the economic turmoil and political ...

Mar 2015 | US$2,400 | Add to cart | View details

Country Report

Polishes in Ukraine

Polishes did not have a strong presence in Ukrainian home care as consumers were not strongly motivated to buy them. The existing consumer base did not change; it comprised the most loyal consumers buying polishes on a regular basis. As for the rest,...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Surface Care in Ukraine

Inflation and the rising cost of living impacted consumers’ purchasing patterns in Ukraine at the end of the review period. Prices of most goods skyrocketed whilst Ukrainians’ average income stayed on the same level. Also, the growth of surface care ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Ukraine

Similar to other products, toilet care was affected by the gloomy economic climate during 2013-2014. Toilet care recorded 6% decline in current value terms and reached UAH485 million in 2014. Consumers tightened their belts in terms of spending on ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Air Care in Ukraine

In 2014 demand for air care tended towards cheaper products. At the same time consumers were looking for products with long-lasting staying power. In addition, manufacturers competed in the design of air care products trying to gain additional market...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Bleach in Ukraine

Declining disposable income levels and a contraction in the expanding mid-income group in Ukraine resulted in many consumers trading down within home care. This resulted in bleach seeing one of the weakest overall current value performances in home ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Laundry Care in Ukraine

Laundry care products are important to Ukrainian consumers and are considered as essential products. However, laundry care in Ukraine suffered from weakening demand in 2014. Both volume and value sales decreased in all categories due to the ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Dishwashing in South Africa

Hand dishwashing remains a very important home care category in South Africa as only 13% of South African households owned an automatic dishwasher during 2014. The household possession rate of automatic dishwashers is slowly increasing in South ...

Mar 2015 | US$900 | Pages: 30 | Add to cart | View details
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    Passport: Market intelligence systems

    Passport Home Care is the leading on-line market intelligence system for strategic, corporate and marketing planning.

    • Passport Air Care Americas
    • Passport Bleach Asia Pacific and Australasia
    • Passport Dishwashing Eastern Europe
    • Passport Insecticides Middle East and Africa
    • Passport Laundry Care Western Europe
    • Passport Polishes Americas
    • Passport Surface Care Asia Pacific and Australasia
    • Passport Toilet Care Eastern Europe

    A regional subscription delivers unrivalled levels of research and analysis for Home Care products, helping you make clear, confident decisions.

    Reference Books more ›

    Statistical Reference Handbook

    Statistical Reference Handbook

    Statistical Reference Handbook

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