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Company Profile

Unilever Group in Home Care

Unilever has been reaping the benefits of its restructuring programme allowing it to respond to market needs more quickly, rolling out more innovations over a shorter time span. It has been introducing products with claims of more advanced ...

Nov 2012 | US$525| Add to cart | View details

Company Profile

Reckitt Benckiser Plc in Home Care

The world's third largest home care manufacturer, Reckitt Benckiser is in the process of significant strategic reorganisation. The profile assesses the likely effectiveness of the company's increasing investment in core brand development, and its ...

Nov 2012 | US$525| Add to cart | View details

Company Profile

Amway Corp in Home Care

Amway Corp is looking to develop share in emerging markets to offset market maturity in its traditional geographies. However, most of its development focus and investment is on consumer health and beauty and personal care. The company has brought its...

Nov 2012 | US$525| Add to cart | View details

Company Profile

Clorox Co, The in Home Care

Clorox has lost share in the global home care market over the review period due mature markets dependence, as well as its focus on less dynamic product categories such as bleach. The company is not looking to compete with the likes of Unilever, ...

Oct 2012 | US$525| Add to cart | View details

Company Profile

Colgate-Palmolive Co in Home Care

Colgate-Palmolive is a top 10 player in home care. Its key brands include Ajax and Palmolive and it enjoys a strong presence in the dynamic Latin American market. The company however faces a challenge in the US market where its premium-positioned ...

Oct 2012 | US$525| Add to cart | View details

Company Profile

Church & Dwight Co Inc in Home Care

The US' fifth largest home care manufacturer, Church & Dwight, is working to drive growth by extending key brands into emergent categories. This profile analyses the effectiveness of this strategy, considers the company’s efforts to counter ...

Oct 2012 | US$525| Add to cart | View details

Company Profile

SC Johnson & Son Inc in Home Care

SC Johnson’s market share was up 30 basis points primarily driven by its acquisition of Sara Lee’s insecticides business. It is increasing its emerging market presence and working towards building its green credentials. However, its presence in ...

Oct 2012 | US$525| Add to cart | View details

Company Profile

PZ Cussons PLC in Home Care

PZ Cussons is a modest player in home care ranking 21st in 2011. It has a strong presence in Nigeria, Poland and Australia. The company has not managed to achieve a strong regional presence to compete with global players including Unilever and ...

Sep 2012 | US$525| Add to cart | View details

Company Profile

Procter & Gamble Co, The in Home Care

Procter & Gamble is the global leader in home care. The company continues to derive the largest part of its sales in mature markets. These markets however are forecast to see only marginal growth at best. In the company's key categories, emerging ...

Sep 2012 | US$525| Add to cart | View details

Company Profile

Lion Corp in Home Care

Lion Corp, a Japanese manufacturer, is faced with worsening conditions in its domestic market, characterised by savage price competition between retailers and underlying macroeconomic weakness. It is struggling to develop share in emerging markets, a...

Sep 2012 | US$525| Add to cart | View details

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LATEST ANALYST INSIGHT FOR THE HOME CARE INDUSTRY