Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Home Insecticides in Germany

Compared with the review period as a whole the 2011 performance of home insecticides in Germany was above average. This was due to warmer weather, which meant more insects and thus increased demand for control products, higher prices and a recovery ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Germany

As in recent years, albeit to a somewhat greater degree, environmentally-friendly products came into the focus of manufacturers, retailers and consumers alike in laundry care in Germany. However, while Germans are – by international standards – ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Germany

In Germany in 2011 retail value sales of home care products overall increased to a small degree, making it the second consecutive year of positive growth for this otherwise rather mature and saturated market. The market benefited from the good ...

Jul 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Germany

Polishes remains very mature and saturated category of home care in Germany in 2011, with many products considered rather old-fashioned. Consequently, and as in most previous years, retail value sales of polishes continued to decline in Germany in ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Germany

Surface care in Germany saw an increase of 1% in current value terms in 2011. This was mainly due to two reasons: rising sales of specialised products, and increased demand for environmentally-friendly products. Specialised products were thus able to...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Germany

Retail value sales of toilet care products continued to grow in Germany in 2011, this time by more than 3%, making it the sixth consecutive year of positive performance. Especially the large multinational players active in the category, namely ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Germany

Bleach remained a very mature and saturated category of home care in Germany in 2011, and saw a small increase of 1% in current value terms to total €27 million. On one hand demand for bleach continues to be eroded by the introduction of specialised ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Germany

In Germany, as over the review period as a whole, dishwasher penetration in both urban and rural areas continued to further increase in 2011, and with it demand for automatic dishwashing liquids, powders and tablets. Dishwashing additives such as ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Germany

Air care products in Germany did not suffer from negative media reports at the end of the review period, for example in the form of public advice/warnings of consumer watchdog bodies such as Stiftung Warentest or Ökotest, which had a positive impact ...

Jul 2012 | US$900| Add to cart | View details ›