Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Home Insecticides in Denmark

The gradual recovery of the Danish economy contributed to an improved performance from home insecticides in 2011. With higher private incomes and lower unemployment in Denmark, consumers traded up to more sophisticated and premium versions of home ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Denmark

Over the review period the sustainability trend continued to shape demand and drive growth in laundry care. Danes became increasingly aware of how their consumption impacts the environment and demanded eco-friendly products and “green” packaging. In ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Denmark

Despite the economic slowdown in Denmark, home care recorded current value growth of 2% in 2011, a significant improvement on the figures of 1% and -1% observed in 2010 and 2009, respectively. Manufacturers’ focus on innovation was the key driver of ...

Aug 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Denmark

As Danes lead increasingly hectic lifestyles, polishing is being viewed as a cumbersome, time-consuming and unnecessary task. More and more households are choosing not to spend time and effort on polishing. Current design trends are further ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Denmark

Danes consider toilet care as an essential but cumbersome and unpleasant chore. Accordingly, convenient and efficient toilet care products enjoy both share and price premiums in Denmark. While hygienic properties are viewed as basic product ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Denmark

More premium and sophisticated air care products such as Air Wick Fresh Matic are driving growth and development in air care in Denmark. Consumers are attracted to more modern and innovative categories, namely electric and gel air fresheners. The ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Denmark

Bleach in Denmark is becoming a commodity product. Consumers do not perceive any significant variation in the quality of bleach products and have become increasingly price-sensitive. Brands’ attempts to differentiate have failed, and private label ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Denmark

With hectic lifestyles, Danes are increasingly searching for convenience, a factor which is positively impacting the penetration of dishwashers. Renewed growth in household incomes and strong price competition between dishwasher producers are further...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Denmark

Danes lead hectic lifestyles, increasingly having less time and energy for cleaning. Therefore, they are searching for easy and effective surface care solutions. Products that offer convenient application and almost immediately visible effects have ...

Aug 2012 | US$900| Add to cart | View details ›