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Country Report

Air Care in Dominican Republic

Air care products are now not only available in big chained hypermarkets and supermarkets, but also in smaller retailers. Although they are still very expensive for the majority of Dominican consumers, people are open to using air care products due ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Bleach in Dominican Republic

During 2011, the consumption of bleach was pushed and maintained by constant advertisement campaigns by government institutions in order to prevent cholera and dengue. Both diseases are huge threats to the Dominican population due the prevalence of ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Dishwashing in Dominican Republic

The consumer preference for dishwashing soaps balls is becoming more common in the Dominican Republic. These products were previously marketed more in convenience stores and retail outlets favoured by low-income consumers. Stores such as supermarkets...

Jan 2013 | US$900| Add to cart | View details

Country Report

Home Insecticides in Dominican Republic

Consumers continue to use home insecticides to prevent contracting dengue, a mosquito-borne tropical disease. In the Dominican Republic, dengue contraction is prevalent as there are no easy ways to curtail the reproduction of the mosquitoes that ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Laundry Care in Dominican Republic

Dominican consumers show an openness to new brands despite the existence of long-standing ones. 2011 saw new brands launched and existing products relaunched with innovative and more efficient formulas. As there are a number of brands with a ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Home Care in Dominican Republic

During 2011, home care in the Dominican Republic improved its value sales as companies in many categories strengthened their penetration, promotion and advertising strategies in order to attract and sustain consumption. Many home care products showed...

Jan 2013 | US$2,400| Add to cart | View details

Country Report

Polishes in Dominican Republic

Polishes are products directed to mid- and high-income consumers due to their price and limited availability. In the Dominican market, polishes are currently available for different uses, with furniture polish the product with the highest consumption...

Jan 2013 | US$900| Add to cart | View details

Country Report

Surface Care in Dominican Republic

Informal retailers have negatively affected the surface care product market in the Dominican Republic, taking advantage of lower prices and a mobile platform that allows them to promote their products directly in low- and mid-income neighbourhoods. ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Toilet Care in Dominican Republic

Consumers continue to use bleach, multi-purpose cleaners and powder detergents to clean their toilets instead of specific toilet care products. Actual toilet care products are used primarily by mid- and high-income consumers who understand the need ...

Jan 2013 | US$900| Add to cart | View details

LATEST ANALYST INSIGHT FOR THE HOME CARE INDUSTRY