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Country Report

Laundry Care in Ecuador

Public laundrettes have become very popular in Ecuador in urban areas. Most of the wealthier neighbourhoods offer this service as do some low-middle-income zones. This trend has allowed people who used to wash clothes by hand or who hired others to ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Home Care in Ecuador

Current value sales registered higher growth in 2011 than at any time in the review period, as the population generally experienced more financial stability and increasing living standards. As a result, products that were previously thought of as ...

Aug 2012 | US$2,400| Add to cart | View details

Country Report

Polishes in Ecuador

Shoe polish is widely used in Ecuador, as people without properly polished footwear are not considered ready for work, school, or any other activity where they are required to be properly dressed.

Aug 2012 | US$900| Add to cart | View details

Country Report

Surface Care in Ecuador

With so many types of surface care in existence in Ecuador, the current trend is for companies to develop specialised products for a specific surface. Multi-purpose cleaners remains the most important category but as it is becoming increasingly ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Toilet Care in Ecuador

Although toilet care remains a small category in the country, it has started to become more appealing, given improving per capita GDP and the increase in minimum wage salaries. Lower- and middle- income groups are starting to demand more toilet care ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Air Care in Ecuador

In 2011 the main trend of air care products was to offer attractive packaging for its various formats, so that the products can be used as decoration in several parts of the house. In order to meet demand for this type of product, air care products ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Bleach in Ecuador

Due to the various uses lower income people associate with bleach, the category continued increasing as people saved more by buying one product with several uses rather than different specific products.

Aug 2012 | US$900| Add to cart | View details

Country Report

Dishwashing in Ecuador

Hand dishwashing represents the largest category within dishwashing with sales of just under US$15 million. It is a product that is traditional within dishwashing and is commonly found in most households. The main brands in the country continuously ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Home Insecticides in Ecuador

Insecticides grew by 2% in volume sales due to a wetter-than-average summer, which caused a higher than normal number of insects. By mid-February the rain had stopped and the rest of the year dried out, preventing volume sales from increasing ...

Aug 2012 | US$900| Add to cart | View details

LATEST ANALYST INSIGHT FOR THE HOME CARE INDUSTRY