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Country Report

Bleach in Egypt

At the end of the review period, growth in bleach in Egypt remained hindered by the high degree of competition coming from rival products in other home care categories. Bleach is traditionally used for a wide range of cleaning applications in many ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Egypt

Dishwashing in Egypt registered good growth in 2011 in spite of the influence of the social revolution which engulfed the country during the first half of the year, increasing in volume by 4% and in value by 7%. This positive performance was linked ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Egypt

The hot weather which prevails in Egypt throughout the year, especially during the country’s long summers, results in the country having a very high insect population. In addition, the rather polluted environment in Egypt’s cities and the low ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Egypt

The major trend in laundry care towards the end of the review period was the emergence of concentrated products. Sales of concentrated powder detergents first became significant in Egypt in 2010 as the distribution of brands such as Procter & ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Egypt

Home care continued to witness positive value growth in 2011, in spite of the political unrest and economic turmoil which hit Egypt during the year. Over the review period, the expansion of supermarkets and hypermarkets across the country resulted in...

Nov 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Egypt

The dusty atmosphere in Egypt remained the key driver of sales of polishes during the review period. High levels of dust are an unfortunate fact of life in both urban and rural areas of Egypt, with furniture, floor and shoes frequently becoming ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Egypt

Surface care increased in value by 14% in 2011, higher growth than the 12% current value CAGR recorded over the entire review period. This higher growth was due to rising unit prices as a result of high inflation in Egypt in the aftermath of the ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Egypt

Toilet care in Egypt increases in value by 4% in 2011, a slower rate of growth to the 8% current value CAGR registered over the entire review period. Current value growth in toilet care slowed down towards the end of the review period due to rising ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Egypt

Sales of air care in Egypt continue to be driven by the high levels of air pollution in Egyptian cities, which has resulted in these products becoming increasingly popular in Egypt’s urban areas, particularly car air fresheners. Egyptian taxi ...

Nov 2012 | US$900| Add to cart | View details ›

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