Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Dishwashing in Spain

Dishwashing continued to witness a move amongst consumers from hand dishwashing to automatic dishwashing, driven by the rising penetration of dishwashers in Spanish homes. The economic crisis was a factor which slowed down the growth in sales of ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Spain

The proliferation of flying insects during summer 2011 was the factor which had the biggest impact on home insecticides, which is a seasonal category. The extraordinary rains registered in spring 2011 favoured the unusually high reproduction of ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Spain

In 2011 laundry care followed a pattern which took place continuously for the last few years within laundry detergents, which was the move of consumers from powder to liquid detergents. The growing consumer preference for liquid detergents is driven...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Spain

For another consecutive year, the performance of the home care market was strongly affected by the continuation of the economic recession in Spain, which is far from seeing light at the end of the tunnel. GDP in Spain in 2011 showed rather a flat ...

Sep 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Spain

Polishes suffered a decline in sales for another consecutive year in 2011, as a result of the overall reduction in use of this product. The number of consumers who utilise polish is shrinking every year, due to the fact that the younger generation in...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Spain

In 2011, consumers’ purchasing habits continued to be strongly affected by the effects of the economic crisis, which did not ease off, but in fact intensified. Consumers gave priority to price in their weekly purchases in order to make better use of ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Spain

The economic crisis continued to be the main factor influencing toilet care in 2011. The lower purchasing power of Spanish consumers generated very specific habits in relation to the consumption of cleaning products: less quantity and diversity, and ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Spain

In 2011, the continuation of the Spanish economic crisis strongly determined the performance of air care. It is a highly cyclical category which tends to experience growth in times of economic prosperity. This was proved in the early years of the ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Spain

For another consecutive year, the economic recession continued to shape consumers’ shopping patterns, which had direct repercussions on home care products in general, and on the bleach category in particular. With more Spaniards having tighter ...

Sep 2012 | US$900| Add to cart | View details ›