Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Polishes in Estonia

Volume sales of polishes stagnated in 2011 and current value sales increased by a meagre 1%, reaching a total of €220,000. Polishes are not viewed as essentials and as saving habits of Estonians are still strong, consumers did not feel the need to ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Estonia

In 2011 current value sales of surface care products increased by 1%, reaching €3.5 million, whilst the total sold volume also grew by 1%. Estonian wages have started to rise, allowing more consumers to spend on non-essentials, such as specialised ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Estonia

In 2011, toilet care rebounded, increasing overall current value sales by 4% to reach €940,000 and posting 2% growth in volume. The economy is recovering, increasing the purchasing power of Estonian consumers. This not only allows regular consumers ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Estonia

Air care in Estonia returned to a positive growth in 2011, with volume sales up by 1% and current value sales up by 4%, reaching €1.2 million. As the purchasing power of consumers increases, Estonians feel free to return to former habits, returning ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Estonia

Bleach sales continued to stagnate in 2011 with a slight decrease in volume and nearly 1% increase in current value terms, reaching €360,000 in value and 0.20 million litres in volume terms. Bleach is having hard time keeping up with the new product ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Estonia

In 2011 current value sales of dishwashing products increased by 2% and volume sales by 1%, reaching 1,227 tonnes of sold products worth €2.4 million. These modest growth figures describe the stagnant nature of the whole review period. Dishwashing ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Estonia

In 2011, current value sales of Estonian home insecticides declined marginally, staying at approximately €500,000, whilst volume sales decreased by 2%. This negative performance can be attributed to a relatively bug-free summer. As stated by an ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Estonia

Laundry care value sales increased by 2%, whilst volume sales saw only 1% growth in 2011. This growth can be attributed to the increase of real wages, which turned positive for the first time in 11 quarters in 2011. Whilst the purchasing power of ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Estonia

In home care, continuing economic hardship, which started in the second half of 2008, keeps impacting profit margins of manufacturers and distributors alike, and one reason that profit margins are getting thinner in Estonia is a result of increasing ...

Jul 2012 | US$2,400| Add to cart | View details ›