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Country Report

Bleach in Finland

Bleach increased by 3% in current value terms in 2011. This performance was far better than the negative current value development seen throughout the rest of the review period. New launches and healthy demand for more expensive products drove ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Dishwashing in Finland

Current value sales of dishwashing products increased by 3% in 2011; only slightly slower than both the 3% growth experienced in 2010 and the 4% review period CAGR. Sales are thus showing signs of slowing, which is due to the more mature nature of ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Home Insecticides in Finland

Home insecticides increased by 3% in current value terms in 2011. In volume terms most categories fell back somewhat, after seeing exceptional growth rates in 2010 due to the unusually hot and humid summer weather.

Jun 2012 | US$900| Add to cart | View details

Country Report

Laundry Care in Finland

Laundry care saw a negligible decline in current value terms in 2011. The category is mature, which held growth rates back in both volume and current value terms. Although there were several new launches during 2011, none of these were novel enough ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Home Care in Finland

Home care increased only slightly in current value terms in 2011. Growth was only marginally faster than in 2010, and indeed slower than the annual average growth rate (CAGR) in the review period. This illustrates that the market is mature, and that ...

Jun 2012 | US$2,400| Add to cart | View details

Country Report

Polishes in Finland

Polishes saw sluggish current value sales in 2011, declining by 1% in current value terms. It suffered from maturity and a lack of activity from manufacturers. The economic downturn in the second half of 2011 also undermined demand.

Jun 2012 | US$900| Add to cart | View details

Country Report

Surface Care in Finland

Surface care saw a negligible decline in current value terms during 2011. Few launches and limited advertising contributed to sluggish sales. Consumer confidence was also hit during the second half of 2011, which encouraged consumers to trade down to...

Jun 2012 | US$900| Add to cart | View details

Country Report

Toilet Care in Finland

Toilet care increased by 2% in current value terms in 2011, driven by new launches and healthy demand for more expensive products.

Jun 2012 | US$900| Add to cart | View details

Country Report

Air Care in Finland

Air care increased by 3% in current value terms in 2011, which was an acceleration compared with 2010 and 2009. As the economic situation in Finland became stronger and consumer confidence improved at the end of 2010 and in the first half of 2011, ...

Jun 2012 | US$900| Add to cart | View details

LATEST ANALYST INSIGHT FOR THE HOME CARE INDUSTRY