Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

Filter Results

Total: (9)

by Product Type
- Reports (9)
  - Country Reports (9)
by Category
by Date
- Last Year (9)

Filter Summary

Country Report

Air Care in France

In 2011, to counter economic context that continued to be unfavourable to air care sales, leading manufacturers invested in product innovations as well as in advertising and promotion. Another trend in 2011 was that consumers were increasingly ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in France

In 2011, bleach continued to suffer from its old-fashioned image, and was no longer in line with consumers’ expectations in home care products. In order to counter this trend, the market leader developed products with new scents, such as lavender, ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in France

The most important trend in 2011 was the growing receptivity among consumers towards “green” products, thus pushing up sales of the leading eco-friendly brands to the detriment of all others, from premium to economy and from highly recognised to ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in France

Thanks to climatic changes, new species of insects are finding the changing weather conditions in France are beneficial for their development. This phenomenon continued to drive sales of home insecticides in 2011. Another important factor favourable ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in France

In 2011, the French market witnessed the progressive substitution of automatic standard liquid detergents with concentrated liquid references on grocery retailers’ shelves. This process started in March 2011 with Unilever and was quickly followed by ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in France

Sales of home care in France increased at a slower pace in 2011 in comparison to the previous year. In volume terms, the majority of the product categories within this market already enjoy a high penetration per household and consequently potential ...

Aug 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in France

In 2011, polishes continued to face increasing competition from other home care products, in particular from multi-purpose cleaners, while at the same time the disappearance of some cleaning habits, such as polishing shoes and furniture, continued ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in France

No major evolution in volume terms was observed within this market in 2011. In line with earlier years, consumers continued to prefer multi-purpose cleaners that can be used in different types of home surfaces and consequently reduced the number of ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in France

In 2011, French consumers continued to prefer one product to clean the whole home rather than specific products for just one room. However, for their toilets, they opted for rim blocks and toilet liquids as these products are considered to be very ...

Aug 2012 | US$900| Add to cart | View details ›