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Country Report

Bleach in the United Kingdom

Bleach grew at a marginally higher rate in 2011 than the review period average. This improvement was not significant enough, however, to counter the prevailing trend that the bleach category is being stifled by a lack of innovation and by increasing ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Dishwashing in the United Kingdom

Dishwashing products performed poorly in 2011, experiencing a 2% decline, compared with positive CAGR of 2% over the review period. Both automatic and hand dish washing have struggled as consumers cut back on everyday household expenditure, choosing ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Home Insecticides in the United Kingdom

The insecticides category was largely static over the review period, and the minimal growth of 1% in 2011 was, in fact, the highest growth for the category since 2006. One explanation is that the summer of 2011 was the hottest in the UK since 2006, ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Laundry Care in the United Kingdom

In 2011, laundry care rose by 1% in current value terms to reach £1.8 billion, marginally down on the CAGR between 2006 and 2011. The modest increase was sustained by healthy demand for fabric conditioners and the continued success of gel and ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Home Care in the United Kingdom

In 2011, sales of home care products increased slightly in current value terms. Sales of specialist products were bolstered by consumers electing to do bigger cleaning jobs themselves, such as cleaning windows or unblocking drains, as a way to ...

Aug 2012 | US$2,400| Add to cart | View details

Country Report

Polishes in the United Kingdom

For the second consecutive year, in spite of falling sales, the polish category outperformed its historic average growth rate to record an essentially flat year. As in 2010, the recession has to some degree helped the polish category to arrest its ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Surface Care in the United Kingdom

In 2011, surface care increased by 7% in current value terms to reach £593 million. The trend towards more specialist products, including oven cleaners, window/glass cleaners, descalers, household antiseptics/disinfectants and kitchen cleaners, which...

Aug 2012 | US$900| Add to cart | View details

Country Report

Toilet Care in the United Kingdom

Sales of toilet care products increased by less than 1% in current value terms in 2011. Several categories showed decline. Toilet liquids, which constitute 66% of the total toilet care category, however, showed growth of 2%, driven mainly by power ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Air Care in the United Kingdom

Air care performed steadily during the review period and continued its average 2% growth in 2011. The fastest growth has been seen in candle air fresheners. The boom in candle sales was a feature of the review period and shows no signs of slowing ...

Aug 2012 | US$900| Add to cart | View details

LATEST ANALYST INSIGHT FOR THE HOME CARE INDUSTRY