Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Air Care in Georgia

In 2011 in Georgia products appeared under brand name of the largest French retailer, Auchan. Auchan is interested in Georgia’s Goodwill hypermarket, and negotiating the purchase of Goodwill. In the first stage Auchan introduced trial products in ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Georgia

Increasing consumer health and environmental awareness is resulting in growing demand for safer and environmentally friendly bleach products, particularly non-chlorine bleach. Another side effect of this in 2011 was the decreased share of sales of ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Georgia

For dishwashing products the main event of 2011 was the appearance of local player Berta Ltd with its brands Brio and Marta. Berta Ltd not only launched production, but immediately implemented very active promotion of its products, surpassing even ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Georgia

Over the last couple of years in Georgia small shops selling home care and tissue and hygiene products have increased in popularity. These small outlets are usually located in the busiest residential areas, occupying a minimum of space and offering ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Georgia

At the beginning of 2011 in Georgia a major joint Georgian-Swiss business household was set up: Berta Ltd. This is the only such enterprise in the whole Caucasus region. One of its main areas is the production of laundry care. The introduction of ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Georgia

In 2011 the sales of home care were no longer affected by the economic crisis more. In general, Georgia’s economy coped well with the crisis and quickly recovered. Now other factors influence home care sales in both value and volume terms. In ...

Jul 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Georgia

2011 saw a gradual increase in product quality and rising consumer interest in switching to more prestigious and recognised brands. The major reason for such a development was Georgian economic improvement and as a result increased consumer ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Georgia

Until 2011 the share of local production of surface care products accounted for only 1-2% of total sales in this category. In 2011, with the entry of new local producer Berta Ltd, the share of local production immediately rose to 8-9%. Still, Berta ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Georgia

Toilet care continued to grow in both constant value and volume terms in 2011 – a development closely related to the rising hygiene standards of Georgian consumers. This is the case not only in urban areas but also in rural areas, as a growing number...

Jul 2012 | US$900| Add to cart | View details ›