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Greece

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Country Report

Dishwashing in Greece

The economic downturn had an impact on dishwashing sales in 2011. With consumers facing a decline in their disposable incomes, the frequency of automatic dishwashing declined considerably given the higher cost in electricity as well as the price of ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Greece

The trend over more natural products continued, especially amongst consumers with children or pets. Products with natural flower pyrethrins therefore performed well, despite their sometimes higher unit prices. ‘Green’ products performed best within ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Greece

Concentrated products continued to gain momentum and attract heavy investment from manufacturers. The most recent launches were based in the concentrated ranges. This trend occurred in both detergents and fabric softeners. Younger consumers appeared ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Greece

In 2011, home care witnessed a decline in value and volume terms as a result of the economic downturn. Disposable incomes are shrinking, and consumers are more careful with purchases. A strong migration towards products that offer value-for-money is ...

Jul 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Greece

Polishes in Greece continued to decline in 2011 and at a faster pace in comparison to 2010. The products are considered to be a dying niche appealing to those aged 45 and above. In combination with the economic crisis, which led to a reduction in ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Greece

Task-specific products lost ground to multi-purpose cleaners in 2010 due to the latter's convenience as well as consumers trying to reduce spending during the economic crisis. Consumers preferred to buy one product which was suitable for all ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Greece

As disposable incomes decline, Greek consumers reduced their spending on non-essential goods. In this context, in-cistern devices declined rapidly by 15% in 2011, while in toilet liquids consumers began to trade down to economy products and private ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Greece

Innovation is a key driver of growth for air care; hence manufacturers are investing large sums on research and development in order to create products that stimulate consumer demand. Air Wick from Reckitt Benckiser for instance, secured good results...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Greece

Unlike most categories within home care, bleach benefited from the economic downturn. In line with lower unit price in comparison to other cleaning products, consumers are starting to migrate to bleach, taking share from toilet liquids and surface ...

Jul 2012 | US$900| Add to cart | View details ›

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