Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Toilet Care in Guatemala

Toilet care grew by 6% in current value terms in 2011, to reach value sales of GTQ35 million. The two most popular segments are toilet liquids and rim blocks which represented 46% and 38% value share respectively. Toilet care is relatively small in ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Polishes in Guatemala

Polishes was the smallest category in home care at the end of the review period, for three particular reasons. It is formed by inexpensive products, many consider them unnecessary, and usually when a consumer has purchase a polish, it lasts for a ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Guatemala

In 2011, air care witnessed value growth of 10% in current terms, and sales of GTQ52 million. Standard spray/aerosol air fresheners is the most used product, due to its longstanding presence and more affordable unit price. In 2011, its current value ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Guatemala

Home insecticides registered 11% current value growth in 2011 to record sales of GTQ83 million. Sales in this category are mainly driven by spray/aerosol insecticides which accounted for 86% share of total current value sales. These products are ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Guatemala

In 2011, home care in Guatemala registered healthy growth rates, both in volume and current value terms. In most categories, there is a wide range of brands with economy, standard and premium positioning, which allow consumers to purchase the ...

Jul 2012 | US$2,400| Add to cart | View details ›

Country Report

Laundry Care in Guatemala

Laundry care in Guatemala registered current value growth of 5% in 2011 to reach sales of GTQ3.1 billion. This is the largest category of home care, representing 67% share of total value sales. Laundry care is used by all socioeconomic levels in ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Guatemala

Dishwashing registered current value growth of 4% in 2011 to reach sales of GTQ121 million. By the end of the review period, 100% of sales stemmed from hand dishwashing, as sales of automatic dishwashing were negligible in Guatemala.

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Guatemala

In 2011, surface care registered 6% current value growth and reached sales of GTQ212 million. Household antiseptics/disinfectants remained as the most important product segment and represented 43% share of total current value sales in 2011. These ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Guatemala

In 2011, bleach witnessed current value growth of 2% and reached sales of GTQ133 million. Bleach represented the third largest category of home care in value terms, after laundry care and surface care. It is a very affordable product that has a ...

Jul 2012 | US$900| Add to cart | View details ›