Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Air Care in Hong Kong, China

Recognising the rising environmental concerns that consumers have in terms of global warming and other environmental issues, air care players have been emphasising the environmental credentials of their products. This is particularly the case within ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Hong Kong, China

Bleach remained an essential item in households, with consumers using it to disinfect areas of their homes. Consumers perceive it to be a stronger disinfectant than household antiseptics/disinfectants, however the latter category outsells bleach in ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Hong Kong, China

With product innovations being minimal in dishwashing towards the end review period, manufacturers were increasingly focusing on value-added benefits in 2011 to generate consumer interest. Realising the increased environmental concerns among ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Hong Kong, China

Home insecticides experienced a stable environment in 2011, with players refraining from new product launches. There was steady demand for products, although current value growth in 2011 was stronger than in 2010, largely as a result of unit price ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Hong Kong, China

As a result of the intense marketing and promotional campaigns by laundry care players in 2011, consumers were more willing to try different brands. This was especially apparent with new households, where consumers were still testing out various ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Hong Kong, China

2011 current value growth for home care was at a much stronger pace than 2010, with the category benefiting from the positive economic conditions. Consumers were also facing increasingly hectic lifestyles that saw them more willing to invest in ...

Sep 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Hong Kong, China

Polishes remained niche in 2011, with the category continuing to register a negative performance in retail volume terms. This is directly linked to consumers’ increased disposable incomes in Hong Kong, a situation that is seeing consumers engaging ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Hong Kong, China

During 2011, surface care players embarked on a series of product bundling offers to entice consumers to try their products from different categories. Brands such as Magiclean from Kao (Hong Kong) Ltd, which was present in kitchen cleaners, ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Hong Kong, China

Convenience remained key in 2011, reflecting consumers’ increasingly hectic lifestyles. This was apparent in toilet care, whereby ITBs witnessed stronger current value growth than toilet liquids. Products within the ITBs category were offered with a ...

Sep 2012 | US$900| Add to cart | View details ›