Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Toilet Care in Hungary

Toilet care products is one of the best-performing categories of home care, enjoying growth in both value and volume sales in 2011. Value sales growth of toilet care is higher than in other categories except wipes. Consumers willingly buy toilet care...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Hungary

Thanks to continuous innovations largely focusing on fragrances like Japanese Garden or Water Lily – especially in electric air fresheners and gel air fresheners – air care was able to grow both in volume and value sales in 2011, although sales were ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Hungary

Bleach is a stable but small category of home care. Key consumers are older people and hospitals and institutions because the price of bleach is lower than other types of cleaning/disinfecting agents and older people became accustomed to using bleach...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Hungary

As consumers are increasingly looking for the most economical products, and usually the main aspect in purchasing dishwashing products is the price instead of quality, they are willing to switch between brands. Dishwashing products are non-essential ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Hungary

The 2011 summer in Hungary was quite cold and very dry; thus, there were less flies and mosquitoes than in previous years. Sales of home insecticides depends on the weather very much, and given that the weather was cooler than usual combined with ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Polishes in Hungary

Although spending power of consumers is recovering very slowly, both current value and volume sales of polishes in general were able to grow in 2011, compared to declines seen in the previous year. Despite the lack of innovations consumers raised ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Hungary

Due to the weak spending power of consumers, volume sales of surface care declined slightly in 2011 because consumers tried to save money on these products. Consumers started to look for concentrated and multifunctional products, which are good for ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Hungary

Although manufacturers continuously improve their products and offer concentrated detergents, fabric softeners and other laundry care products and consumers are loyal to the well-known brands, laundry care was not able to achieve positive value or ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Hungary

As a consequence of weak spending power, Hungarian consumers continue to be less loyal to certain brands, and try out cheaper, more economical products in order to save money. Thus demand for overall home care products declined and so did volume ...

Jul 2012 | US$2,400| Add to cart | View details ›