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Country Report

Air Care in Indonesia

Air care continued to be regarded as a non-primary home care solution and mainly catered to middle to upper income consumers. With the growing economy translating to rising disposable income and the slow development of public transportation, ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Bleach in Indonesia

The main use of bleach in 2011 was in laundry care. Bleach is commonly used on school uniforms. Most schools use the white shirt as standard uniform, from primary to secondary school, a span of 12 years. This tradition guarantees the demand for ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Dishwashing in Indonesia

Although a large portion of Indonesian households, primarily middle to lower income consumers, continued to use cream detergents for dishwashing as well as laundry care and other cleaning purposes, there was a growing shift to hand dishwashing liquid...

Sep 2012 | US$900| Add to cart | View details

Country Report

Home Insecticides in Indonesia

As one of the basic home care needs due to the tropical climate in Indonesia, insecticides had growing demand in the review period. Rising disposable income allowed some consumers to shift to more sophisticated products. Furthermore, to remain ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Laundry Care in Indonesia

Continuous robust economic growth in 2011 increased spending among Indonesian households as result of growing disposable income. Along with the increasing number of women and mothers in the workforce, total income per family also increased together ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Home Care in Indonesia

Robust economic growth in Indonesia in 2011 resulted in increased domestic spending. There was a growing number of middle income consumers as disposable income per capita increased along with the economy. Increasing disposable income also enabled ...

Sep 2012 | US$2,400| Add to cart | View details

Country Report

Polishes in Indonesia

Volume growth of polishes remained stable with annual growth of 4% during the review period, with no high profile developments. Polishes products had standard functions and leading manufacturers continued to offer the same products to their loyal ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Surface Care in Indonesia

The growing health and hygiene trend supported the strong performance of surface care in 2011, especially given the higher levels of disposable income as result of the growing economy. Manufacturers continued to educate consumers about surface care ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Toilet Care in Indonesia

Multinationals continued to expand in Indonesia in 2011 through investment in production and product developments. In response to the aggressive marketing of Harpic by Reckitt Benckiser Indonesia in 2010, Unilever Indonesia re-launched its Domestos ...

Sep 2012 | US$900| Add to cart | View details

LATEST ANALYST INSIGHT FOR THE HOME CARE INDUSTRY