Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Bleach in Ireland

Bleach continued to register a notable decline in current value terms in 2011, although did experience a 1% increase in volume terms. Bleach is the most mature category in the home care market in Ireland. Volume growth began to slow in the early ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Ireland

Dishwashing witnessed its first price increases of the review period during 2011; this in turn propelled current value growth for the first year since 2007. Historically the category delivered strong volume and value growth, as increasing affluence, ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Ireland

Sales of insecticides are influenced by weather conditions, as insect prevalence and infestation are more common during warmer temperatures. The recent trend of wet and cold summers continued in Ireland, and had a strong impact on volume sales, which...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Ireland

The ongoing economic woes in Ireland and further afield did not help the laundry care category. Throughout the review period there was a noticeable shift in purchasing towards more essential items such as detergents, and away from less essential ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Ireland

Having endured a property collapse, followed by a banking implosion, increased unemployment and unforgiving austerity packages, Ireland now finds itself part of a much wider eurozone crisis. The lack of confidence in Greek fiscal measures is spilling...

Jun 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Ireland

The economic recession which began in 2008 is showing very little signs of lifting to any great degree. Reductions in disposable income impacted and are continuing to impact sales in many home care categories which are viewed as non-essential. In ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Ireland

Surface care bucked the general trend in home care during 2011, growing by 5% in current value terms. The 15% retail sales contraction over the previous two years was sharply reversed as consumers increased their purchases of surface care products in...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Ireland

Toilet care experienced a sharp turnaround in growth during 2011, with this growth being largely driven by strong unit price increases when compared with 2010. Current value sales increased by 15% during 2011, on the back of 1% volume growth. Price ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Ireland

The recession impacted air care more than most other categories in the home care market. Air care historically saw current value growth in excess of 6% per annum, up until 2007. However, in the last four years current value sales declined by a total ...

Jun 2012 | US$900| Add to cart | View details ›